- New product study for an electronic home appliance brand
- Research type – Group discussion (Recruitment)
The project details
This project required us to conduct a discussion with female respondents who are planning to buy FROST FREE REFRIGERATORS in the next 3-4 months. Age group of 28 to 40 years. Location: Delhi and Chennai
Research Methodology: Group Discussion Research
MarketGenics adopted Group Discussion Research Method for this project.
A brief idea about Group Discussion Research
A Group Discussion (GD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator.
MarketGenics Success Story
This project was managed and handled by MarketGenics in-house team. Prior screening of respondents was done at the first phase. The team met the required criteria of choosing respondents before the face to face interview as per the project’s requirement. Our experienced moderator/interviewer conducted the discussion with the respondents from the two locations on 2 consecutive days. However, for quality assurance, there was a representative from the client’s side too.