Key objective of this study was to evaluate two new whisky blends of the client against two key competitions (Mc Dowell’s No. 1 & Imperial Blue)
In this regard, the study assessed :
Proposed research was done using Central Location testing format
Methodology: Monadic Sequential
Total 3 Blend Samples were made available marked as 101, 102, 103/104
Order of testing
Exposure to 101: Feedback to 101
Exposure to 102 : Feedback to 102
Exposure to 103 : Feedback to 103/104
At the end, preference was checked amongst the 3 blends consumed 101 vs. 102 vs. 103/104
Blends were rotated to avoid order bias
MarketGenics Team prepared feedback form considering the following parameters:
The CLT was conducted on a Sunday in Gurugram and 65 respondents had participated. The entire process was completed in record 6 hours time.
On the basis of the responses, a market research report was prepared by our research team, which was presented to the client.
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