Why Customer Perception Survey is Important for your Business?

Customer Perception Survey

Why Customer Perception Survey is Important for your Business?

It is important to know how your customers view your brand. Get to know the performance of your services, your sales and marketing messages, and gather relevant insights to find out if your business is delivering what you have promised with Customer Perception Surveys.

What is Customer Perception?

Customer perception is the term used to describe an opinion of your brand or business by your customers. It gives a quick idea of how your customers feel about your brand in different sectors, including product line, customer service, and other aspects.  

Why do you have to use customer perception surveys?

Customer perception surveys are required to gather valuable insights of what customers think and feel about your brand, product and/or services. Such surveys include open ended questioning with verbatim answers recorded. Basically,  Customer perception is related to real-time experiences of your customers, and also to find out how customers view a business in the wider context of the overall market.

For example, you get to know that your customers are happy with certain products of your business, but do not have a positive view of your brand as a whole.

“Your most unhappy customers are your greatest source of learning.”

BILL GATES

Benefits of  customer perception services

In this global world, where we are living in a digital age, customer loyalty is very important in any business. Brands have opportunities to influence their customers through social media and other channels of direct communication. This means that now, you can improve your business on the customer perception of your brand. This insight can inform your future decision making too in your business. 

The benefits of customer perception surveys are wide and varied: 

  • Provide feedback on how customers view your brand
  • Help you to find out what your customers want
  • Areas for improvement are known
  • Keep you up-to-date with competitor activity
  • Gather insight to implement an evidence-based action plan

In addition, such a survey also demonstrates that you value your customers, their input and opinions and you try to implement and make changes in your business as per the insights gathered. 

Conduct a Customer Perception Survey with MarketGenics

MarketGenics.co is a full-service market research company specializing in various types of market research services, including customer perception services. Our customer perception surveys can deliver insights on customer perception, brand awareness, customer satisfaction, and more.

Interested in learning more about our services? Contact us today:


    One thought on “Why Customer Perception Survey is Important for your Business?

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