Research Methodology: Focussed Group Discussions

Our research team opted for  focussed group discussion to implement this research work. 

• At the first phase, prior screening of respondents was done. The client had certain requirements for respondents. So, the team had to choose respondents as per that criteria. 
• Our experienced moderator/interviewer conducted the discussion with the respondents. In each discussions, 8 respondents and a moderator and one member from the client’s team were there.
• Each discussion was for 1 hour duration. 
• All relevant concepts were discussed in detail with the respondents 
• Their viewpoints, the positives, the negatives, purchasing appeal, suggestions were taken into consideration. 
• A final finding was presented to the client after gathering of all the responses in these discussions.