Client had developed some concepts for their client XXXX for the category of Refrigerator, which they wished to test with relevant audience. There were five concepts that were tested. MarketGenics India Pvt Ltd conducted the research for this project.
Key objective of the research was to assess the appeal and preferences out of the 5 concepts amongst the target audience
In this regard, the study captured the following:
Our research team opted for focussed group discussion to implement this research work.