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Understanding Consumer Behavior: A Crucial Tool for Business Success​

Understanding Consumer Behavior: A Crucial Tool for Business Success Understanding Consumer Behavior: A Crucial Tool for Business Success​ The study of consumer behavior is essential to the global commercial success of companies. Businesses may learn a great deal about what motivates their consumers to make purchases by exploring the psychology and decision-making processes of consumers. […]

NPS Rating for Consumer Satisfaction Study

Enhancing Customer Satisfaction Through NPS Rating – A Success Study Enhancing Customer Satisfaction through NPS Rating for India’s Leading Battery Swapping Network – A Success Story Client: One of India’s Largest and Fastest-Growing Battery Swapping Network Objective: The customer, a well-known battery swapping network in North India, wanted to gauge customer satisfaction and pinpoint areas […]

Conducting Effective Focus Group Discussions

Conducting Effective Focus Group Discussions for Qualitative Research: Our Approach Conducting Effective Focus Group Discussions In qualitative research, focus group discussions are a great way to gather valuable insights and data from a wide range of people. At marketgenics.co, we take a thorough approach to conduct FGDs, making sure that the research objectives are fully […]

The Rise of Artificial Intelligence (AI) in Market Research

The Rise of Artificial Intelligence (AI) in Market Research The Rise of Artificial Intelligence (AI) in Market Research – Market research has been influenced by artificial intelligence (AI), a transformational force in many different industries. Market research is only one of many sectors where artificial intelligence (AI) has been making waves. The way data is gathered, […]

Category Mapping – U&A Study

Category Mapping : U&A Study A Success Story Client Success Story: U&A Study for Category Expansion A trusted and well-known company recognised for its delicious selection of packaged sweets, milk and other dairy products wanted to increase its product selection in order to reach a larger clientele. To assist them on this expansion journey, they […]

How Market Research Can Encourage New Product Development

How Market Research Can Encourage New Product Development How Market Research Can Encourage New Product Development? Understanding your market and its ever-changing needs is essential for success in today’s dynamic and competitive business environment. Market research is one of the most important techniques for attaining this understanding. In addition to aiding in understanding consumer preferences […]

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