Why Product Testing is Important in Business? Product testing is a crucial process in business that involves evaluating a product’s performance, functionality, and overall quality before it is launched in the market. Here are some reasons why product testing is important: Overall, product testing is important in ensuring that businesses develop high-quality products that meet […]

Top 9 Tips To Ensure QUALITY in Market Research Services How to Assure Quality in Market Research? Assuring quality in Market Research Services involves following best practices and standards throughout the research process. Here are some key steps to ensure quality in Market Research Services: Define Clear Objectives: Clearly define the research objectives and goals […]

Concept Test in Market Research What is Concept Test?  Concept testing is an important part of any business’s market research process. It is a tool used to evaluate the potential success of a product, service, or concept before it is launched into the marketplace. By providing feedback from target customers on various elements of a […]

Consumer Research: what, why, how & by whom? What is consumer research? Consumer research is the process of gathering and analyzing data about consumers and their preferences and habits in order to better understand them and create more effective marketing strategies. This includes gathering information about target markets, such as demographics, age, gender, income, and […]

7 Steps to do aMarket Research Market research is the process of collecting and analyzing information about customers, competitors, and the market in order to better understand and inform business decisions. It involves gathering data about the target market, such as demographic information, purchasing habits, and preferences, as well as understanding the competitive landscape. Market […]

What is Sentiment Analysis in Digital Marketing? What is Sentiment Analysis in Digital Marketing? When we talk about sentiments, of course, the word itself carries a heavy meaning, something that we connect with human emotions. But, have you ever wondered, how SENTIMENTS in today’s time are associated with businesses as well? Sentiments have taken over […]