
The Rise of Customized Beauty: Consumer Demand for Personalized Skincare and Makeup The Rise of Customized Beauty: Consumer Demand for Personalized Skincare and Makeup Introduction Beauty is no longer one-size-fits-all. In recent years, the customized beauty industry has emerged as a dominant trend, transforming how brands formulate, market, and deliver skincare and makeup products. Consumers increasingly demand personalized products tailored to their unique skin types, tones, and preferences....