Detailed testing and customer feedback are frequently part of the process of producing skincare products of the highest quality. To test four of their skincare products, a leading cosmetics & skincare brand,  known for their commitment to quality, went on a similar journey with MarketGenics. The objective was unambiguous: the products were to be ranked and rated according to customer assessments in order to gather the information needed to make future marketing decisions and refine the products.

Objectives of the Product Test

The primary objective of this product test research was to assess consumer evaluation in several critical areas:

• Physical Attributes: How do consumers perceive the look and feel of the product?
• Sensorial Experience: What is the sensory impact of the product on the user?
• Uniqueness: How unique is the product compared to others in the market?
• Purchase Intention: Are consumers willing to buy the product?

Ultimately, the study aimed to determine the overall product acceptability (a “Go – No Go” decision) and gather cues for any necessary fine-tuning. 

There were 4 products to be tested on the basis on the above parameters.

Methodology: Monadic Sequential Evaluation

MarketGenics used a robust methodology called Monadic Sequential evaluation approach, which enables the same respondent to test each product separately and provide thorough and objective feedback.

Execution of the Study

1. Sampling and Interviews:

   • Sample Size: A total of 140 Quantitative Semi-structured interviews were conducted.
   • Interview Format: All interviews were conducted by MarketGenics’ trained interviewers using an online link in a home test format.

2. Product Distribution:

   • Test Samples: The four skincare products were sent to respondents’ homes for them to use and evaluate over a specified period.

3. Data Collection and Analysis:

   • Respondents provided feedback through structured questionnaires that captured their experiences and opinions on the products’ physical attributes, sensorial impact, uniqueness, and purchase intentions.

Findings and Insights

Our client gained significant insights into their products from the thorough feedback that was gathered from the respondents. Which products needed more fine-tuning and which were ready for market introduction were disclosed by the data. The methodical methodology made sure the input was trustworthy, actionable, and comprehensive.

Conclusion

By utilizing their knowledge of consumer behavior and market research, MarketGenics was able to carry out the product test for our cleint with success. Clear, actionable insights that would aid the brand in making decisions regarding their product lineup were obtained thanks to the methodical approach and meticulous implementation. This partnership demonstrated MarketGenics’ dedication to providing top-notch market research services in addition to highlighting the skincare products’ advantages and potential areas for development.

By giving companies like this reputed cosmetics & skincare brand, the information they require to meet and surpass customer expectations, MarketGenics has once again shown through this study that they can drive product excellence.