Quality Checks

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Get The Best Market Research Services

MarketGenics.co assures 100% quality checks in the services provided to its clients. 

All our research reports, data analysis and survey works for data collection are carried out by our expert team of professionals. There is no compromise on the quality checks to give the accurate data analytics reports and an effective market study to the client

Quality Checks Cycle

Data Collection Methodology

We have comprehensive range of data collection methods, each of these would be chosen/advised by Researcher as per the study requirement. 

Over the years we have reached out to 5 lakh people and continue to reach out many. These are our panelists who have been recruited through Face to Face method for conducting research.

Qualitative Research

Face to Face (Online & Offline Interviews) 

  • Focussed Group Discussion
  • In-depth Interviews

Genuine real time respondents

Quantitative Research

  • CLT
  • CATI (Multilingual Tele-calling)
  • CAWI 
  • CAPI
  • Online/Offline Surveys

Quality Data Collection

Offline Field Surveys

  • Door to Door
  • Exit Interviews
  • Shopper Intercepts
  • Mystery Shopping
  • Vox Pop

Online surveys done using Market-G App

Quality Checks Steps

Online Web Surveys

  • The panelists are registered through double opt in – Mobile and E-mail OTP verification
  • Unique panelists
  • Survey level:
    • Tricky question
    • Duplicate IP restrictions
    • Speedster
    • Illogical responses
    • Bot responses


  • 10% call recording
  • Supervisor barge-in: 10%
  • Executive barge-in: 5%

Face to Face Random Checks

  • 15% supervisor accompaniments
  • 20% supervisor Tele-Back check
  • 10% Executive accompaniments (Fresh calls + Supervisor checked calls)
  • 15% Executive Tele-Back check (Fresh calls + Supervisor checked calls)
  • 5% or max 20 calls (Whichever minimum) Researcher Tele-Back Check

Quality Checks of Final Analysis & Reporting

Apart from the above, many contingency approaches are also taken depending on the nature of the research. The objective of most research studies is to enable decision making, which in turn is entirely dependent on data collected on field. Post defining a right approach for data collection, the next step is quality check of data. Once the team is confident of the accuracy of the data, it is forwarded to the researchers for  final analysis and preparing the market research report. The team takes utmost caution in analyzing the responses to come up with an effective market study for the client to meet his business goal.

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