Once the positioning is identifies and developed for the client’s brand, we move to the next phase of our research, which is communication development. Here, we use qualitative research methodologies, depending on the need. Our communication development research focuses on 4 key aspects: Appeal, Relevance of message and message delivery, Execution Uniqueness, and lastly, Persuasiveness. The objective is to make the communication so impactful that it translates from intention to purchasing the brand.