Quantitative and Qualitative Data Collection Methods

Data Collection Methods: Accurate Data Collection for Market Research

The data collection methods that team MarketGenics use give complete support to customize your marketing automation, deliver important information to sales and marketing teams, and effectively provide a better experience to your customers.

We have comprehensive range of data collection methods, each of these would be chosen/advised by Researcher as per the study requirement

  1. Online Web surveys
  2. Tele-calling
  3. Face to Face

Over the years we have reached out to 5 lakh people and continue to reach out many. These are our panelists who have been recruited through proper background checks for conducting research. 

What we do ?

In the modern age of business, data is an essential requirement. Your business prospects rely heavily on customer data / industrial data for various aspects so as to help companies/businesses to engage effectively with their prospects. 

We very well know that simply gathering data in itself is not necessarily helpful.  It is very important to choose the right data collection technique that helps to give a perfect market analysis. We make sure that the data collection method should have the right context and structure to be usable. Understanding the client’s requirement, we make use of the perfect research methodology  to give the real direction for how it may be used in a business setting. Our techniques offer real, data-backed decisions that drive your business forward.

How we do: Our data collection methodologies

Quantitative Research 

quantitative research

With our large database of respondents spread all across the country, we are experts in getting real opinions from people in real time in a structured way so that all facts and statistics are available to guide you. 

We make sure our quantitative research provides a representative sample of your target market.

  • CLT
  • CATI
  • CAWI
  • CAPI
  • Surveys
  • Online Polling

Qualitative Research

Qualitative researchWith our experienced panel of expert researchers, we help you to provide insights into your products or services by an in-depth analysis thorough our qualitative research method.  Uncover trends in opinions and thoughts of end customers/respondents and dive deeper to get proper and complete solutions.

  • Face to Face Interviewing
  • Focussed Group Discussion
  •  In-depth Interviewing
  • Case studies

Hybrid Research 

hybrid research

Our hybrid research methodology, which is a combination of quantitative and qualitative market research, gives you business insights on what your end customers truly need. It helps to establish a better understanding of results and to deliver the perfect and complete research solution.

Hybrid research method adopted by us offers an easy and full approach to collecting all-encompassing data


Opinion Polling

We are also involved in a scientific, non-biased public opinion poll type of survey to measure the public’s views regarding a particular subject, be it social, religion or political or any other issues.

Our team has expertise in conducting opinion polls. Our researchers have unique skill sets to conduct these polls. Through these opinion polls and surveys, our team  gives do-able perspectives to our clients so that they can adopt effective business strategies  accordingly. 

opinion poll

Field Surveys

Our market researchers are also involved in gathering of information at the local level by conducting primary surveys or field surveys. Field surveys are conducted in the following ways:

  • Door to Door
  • Random interviews on location
  • First-hand collection of data on the spot
  • Site visit

field research

Connect with us for your research needs /data collection. Or, you can send your query here