Brands are related with a set of emotions that influence the responses and behavior of the consumers towards a product or service. It is necessary for a business to comprehend the commercial value or equity, that is, acquired from consumers’ perceptions of the brand .

MarketGenics makes an effective analysis of brand health or equity as a combined effect of the strength of the brand and the connection of the brand with the target audience. We use both quantitative and qualitative research methodologies to derive at a final outcome of the brand health.

In order to gauge and comprehend a brand’s power and value in the eyes of consumers and the marketplace, brand equity research is an essential part of marketing and commercial strategy. The intangible assets and associations that a brand has accrued over time—such as its reputation, customer perceptions, and overall value—are collectively referred to as brand equity. To make wise judgments regarding their branding, marketing, and product development initiatives, firms need to know the results of this study.