Brand Equity Research

Brands are related with a set of emotions that influence the responses and behavior of the consumers towards a product or service. It is necessary for a business to comprehend the commercial value or equity, that is, acquired from consumers’ perceptions of the brand .

MarketGenics makes an effective analysis of brand health or equity as a combined effect of the strength of the brand and the connection of the brand with the target audience. We use both quantitative and qualitative research methodologies to derive at a final outcome of the brand health. Brand health research by our team gives an understanding of the following:

• Status of the brand today
• What will be its status tomorrow
• Effective solutions for taking it there

Our team has expertise and experience to conduct brand equity researches across varied industry categories