About Us: Full Service, End-to-End Research Partner

We are one of the fastest-growing market research companies in India. Over the time, we have used our resources for leveraging technological advances, to accelerate data collection methods with diligent quality, and to deliver comprehensive insightful research reports.  

We are continuously endeavoring in procuring contemporary technologies that would enable us to service our clients in a better way always.

A team of experienced market researchers having immense knowledge across industry would help our clients to evaluate their concerns through well-suited research methodology and provide satisfactory solutions through insightful reports.

We are end-to-end market research service providers, from data collection to research report, all are executed through our internal resources, unlike other agencies in the market that depend on others for data collection. This unique feature sets us apart and allows us to offer competitive pricing to our clients. 

WHY MARKET RESEARCH?

Companies who have been using Market Research services are well aware as to why we need Market Research.

However, there are significant numbers of companies which are yet to reap the benefits of Research. To these companies. we urge to use Market Research for the betterment of their business.

In this challenging world where the business environment is so uncertain that if we don’t mold ourselves as per the changing environment, then there is a good chance of lagging behind. To comprehend business environment, it is utmost important to know your customers from a perspective of their experience and expectation towards the product. So it is essential for you to connect with your customers. If you are not connected, then you are exposed to a potential vulnerability that may adversely affect your business.

Market Research is the only path that helps connect with customers. It is the potential key that provides solution and helps to cope up with the changing business environment.

Boost your brand

MarketGenics –  Ideas to Innovation

The key to gaining a competitive advantage is based on having an in-depth understanding of the target audience, competitors, and the market. This is where MarketGenics come into play.
  
Our full-fledged market research services can support you to identify the growth opportunities of your business and help build a competitive strategy on the basis of clear understanding of your customers and the overall marketplace.
 
The collective expertise, talent and proficiency of our expert market researcher team help us deliver the finest services to our clients across India with unmatched professionalism and efficiency. 
 
 

Our Support to Start-Ups – First of its kind a research organization with primary focus on start-ups

Start-up promotional poster

 

OUR RESEARCH SOLUTIONS: Quantitative and Qualitative studies

We are well-versed with market research approaches of Product & Concept testing, Ad testing, Brand tracking, Consumer profiling, Segmentation, U&A, etc.
 
Handling End to End Research includes: 
  • Receiving Client Brief
  • Customized Questionnaire
    Building
  • Preparation of Research Instruments
  • Launching the Data Collection and Field Work 
  • Preparing reports and presenting the key insights to clients

Our-Research-Solutions

We offer the best Market Research Services at the most competitive prices. For more details of our services,  CLICK HERE

 

Steps in Conducting Market Research

  1. Client to define the problem
  2. Market Research provides a suitable research plan (methodology and sample plan)
  3. Design a questionnaire that helps to ascertain the solution for the problem
  4. Execute data collection and quality checks
  5. Data processing
  6. Data validation and Analysis
  7. Final report

Build the Right Team: 

To be able to conduct  research, having the right team is very essential. Our experts carefully choose the right team members with relevant task defined for each member. 

Recruiting People for the Study:

The success of the any market research depends on the people that the study is being conducted on. Using various relevant methodologies, we derive the right people that will be a part of the study

Access Panel

MarketGenics also has a ready-to-use access panel of more than 5 lakh registered respondents who are there to give real time feedback of your products/services/brand. 

Data Collection Methodology

We have comprehensive range of data collection methods – surveys, interviews, tele-calling, focus group discussions – each of these would be chosen/advised by Researcher as per the study requirement. 

Data Analysis: 

Once the data is collected, our expert Market Researcher team makes an analysis of the data and decides the outcome of our research. A proper data analysis gives you forward-looking insights into your business. 

Communicating Results: 

Last but not the least, once the data is analyzed, a professional market research report is made to communicate the results to the stakeholders of the research so that necessary actions can be taken for business promotion. 

Steps to conduct market research

DATA COLLECTION METHODOLOGY

We have comprehensive range of data collection methods, each of these would be chosen/advised by Researcher as per the study requirement

  1. Online Web surveys
  2. Tele-calling
  3. Face to Face

Over the years we have reached out to 5 lakh people and continue to reach out many. These are our panelists who have been recruited through Face to Face method for conducting research.

For details of our data collection methods, CLICK HERE

Industries served

With our experience and exposure on various market studies,  we have gathered varied knowledge across some of the important sectors of the markets. These core sectors actually represent the market trends and market growth.  Our research team has worked closely with various industry domains to explore, comprehend, analyze and interpret the ‘consumer speak’ into meaningful insights, which in turn, helps to  provide innovative solutions to marketing problems.
 
In the following industries our expert researchers have gained immense knowledge about the industry performance.
  •  Automotive
  • Banking and Financial Services
  • Consumer products – Non Durables and Durables
  • Health & Pharma
  • Retail 
  • Education
  • E-commerce
  • Travel & Tourism
  • IT

Why us? 

We provide the real facts and figures to help you gain various insights on operating your business through comprehensive research work by our expert panelists. We undertake such perspective studies not only after the launch of your business but also at the ideation stage to guide you on the feasibility of your idea and help you in its full execution..

  • 100% quality work combined with 100% professionalism, accountability, and on-time delivery
  • Real-time data with our database of more than 5 lakh respondents spread all across the country
  • Fast and flexible online and offline data collection to gain meaningful insights
  • A team of expert professionals of diverse industry experience to provide a meaningful analysis of market research findings
  • Complete functional solution for your business 
  • Customized research as per client’s requirement

  • Most Competitive prices to our clients

EFFECTIVE SURVEYS

surveys

 

ACCURATE DATA PROCESSING

data processing

DATA ANALYSIS by Experts

Analytics

TAILORED APPROACH

tailored approach

EXPERT PANEL

expert panel

SMART METHODS

collaborative ideaology

MarketGenics - Research Partner