Product Concept Test

Product Concept Test

Product development process is not an easy job. For any business concept to work, the main factor is the product or the service. Starting from identifying the requirement in the market, product development process starts and continues with ideation, validation, framework and eventually, mass production.

Almost 90% of product/concept launches fail. In most cases, the reason is that a brand pushes a product to launch without finding out whether the product is something people actually want or not. Its not easy to make the right calls without feedback from their target audience.

Whether you are searching for the safest bet or thinking if a risky concept might actually give good results, product testing can help you find a business concept that fulfils your goals and correlate with your audience. With a product concept test, you can evaluate customer sentiments and create a product that resonates with your customers. 


Product Concept testing gives your target audience a variety of options and asks them to provide feedback or give a review on each one. MarketGenics brings experience and expertise of product concept test, including  a full and final product research report which helps businesses to identify, size and profile key segments of the consumer base who becomes your end customers. With product testing, you can compare metrics like purchase intent, quality, and value to find out which product concepts customers like best.

Contact Us for Your Product Concept Test