Category mapping is important to dive deep into specific sections—such as brand, marketplace, consumer perceptions, consumer communication, trends and competitors—to find out solutions that will help set up your brand’s key issues.
The goal of category mapping is to create a visual representation that allows researchers, businesses, and marketers to gain insights into how consumers perceive different products or brands and how they make choices within a particular category. Covering a wide spectrum of industries, such comprehensive category reports, help in creating benchmark practices for your business.
How products or brands are positioned in terms of price, quality, features, and benefits.
Identifying areas where there might be gaps in the market or unmet consumer needs.
How consumers perceive different brands in terms of attributes, values, and overall reputation.
Category mapping research also helps you to give an idea about positioning of other brands, assessment of market trends, expectations of other players. This is a relativity simple exercise but can be more in-depth on the basis of your requirements that help you to view your competitors strategically, and then rectify the gaps you have identified to provide a better service.
Last but not the least, a customer analysis is provided to you in our category mapping exercise. Our team gives a comprehensive report on the expectations of the customers, their feedback, their experiences of your products and services and the services / products delivered by competitors and trade, their brand and price preferences.
For category mapping research, we use a combination of various research methodologies. These include mystery customer audit, in-depth interviews of customers, primary consumer research, trade research, case studies, market visits etc.
MarketGenics can help you in overall mapping the market. We help in developing strategy for creating a solid presence in the market.
Overall, category mapping helps businesses make informed decisions about product development, marketing strategies, and brand positioning by providing a clear and comprehensive view of the competitive landscape and consumer preferences within a specific market category.
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