By taking into account celebrity endorsement, a reputed Food Brand sought to increase its brand visibility and market share in the fiercely competitive food business. Under pressure from its competitors who had effectively employed same tactics, the customer hired MarketGenics.co to carry out a Celebrity Evaluation Research in order to investigate the feasibility and possible effects of celebrity endorsements and who can be the best celebrity face to endorse the brands, amongst 3 celebrity chefs – Vikas Khanna, Ranveer Brar, Kunal Kapoor
Delhi NCR and Mumbai, key metropolitan areas crucial for the client’s market presence.
100 participants, carefully chosen to reflect the intended market base and demographic.
To acquire in-depth information about consumer attitudes and preferences surrounding celebrity endorsements, an online survey and in-depth interviews were conducted.
In summary, the client’s Brand was provided with a comprehensive comprehension of the possible advantages and difficulties linked to celebrity endorsements by MarketGenics.co’s Celebrity Evaluation Research. The results provide practical advice on how to choose the best celebrities, create genuine advertising, and comprehend customer expectations. Equipped with this information, this Food Brand decided with confidence the celebrity who would endorse their products, giving it a competitive advantage in the ever-changing food sector.
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