Consumer Research – Accessing online payment modes Research Context XXXX is one of India’s leading banking and financial services groups, offering a wide range of financial services that encompass every sphere of life The client regularly works towards enhancing customer’s experience throughout their journey with the bank. The client currently wished to understand customers concerns […]
Growing Popularity of Online Focus Groups Discussions
Growing popularity of online focus groups g With pandemic, the remote market research methodologies have become more popular. Gone are those days of in-person focus groups discussions. We would rather say that focus groups are evolving and emphasis is more on virtual or online groups. What is Online Focus Groups? An online focus group is […]
Top 6 Tools to Generate Content Ideas for your Blog
Top 6 tools to generate content ideas for your blog When you create content for your blog, do you follow any strategy? Most businesses have their official website and a blog, which is one of the best ways to keep your site dynamic, while almost all other pages remain static. Regardless of what you write […]
Top 6 Tips for Creation Poll Questions
Top 6 Tips for Creation Poll Questions Collecting correct information can be a challenging task, but knowing your audience will help in the long run. Writing good poll questions like an art form, where you can get accurate information from your respondents in a short period of time . Giving below some practical tips for […]
Competitive Brand Health Assessment in Elevator solutions category – End to End Research
Competitive Brand Health Assessment As a global leader in the elevator and escalator industry, XXXX provides elevators, escalators and automatic building doors, as well as solutions for maintenance and modernization, which add value to the life cycle of any building. Client wished to conduct a study amongst the stake holders of this brand to understand […]
MarketGenics – We are one of the Top Start-ups in India
One of the Top Startups in India It’s a feel good factor when we are recognized. MarketGenics is selected as a Top Startup in India. In a recent article published by Best Startup India, MarketGenics.co has been recognized as one of the top 24 India Based Consumer Research Companies. About Best Startup India Best Startup […]
End to End Qualitative Research for a Range of Cosmetic Products of a Reputed Cosmetic Brand
A reputed cosmetic brand has already launched its sub-brand which is into providing skin, hair, bath & body care & fragrance products. Team Marketgenics was asked to do a qualitative research on this particular sub-brand’s cosmetic products, including a market research report for the same. Objective The objective was to understand the user experience with the […]
Mystery Audit for a Popular Poultry Brand
Mystery Audit Team MarketGenics is associated with one of the country’s largest and most trusted companies pioneering in poultry farming, a reputed brand that provides high-quality hygienic chicken and eggs. The chickens are processed in a state-of-art processing plant which is FSSC 22000 certified and FSSAI compliant to ensure the highest quality of products. The […]
Concept Test for a Reputed Refrigerator Brand: Focussed Group Discussions
Concept Test Focus Group Discussion Concept Test for a Reputed Refrigerator Brand: Focussed Group Discussion Client had developed some concepts for their client XXXX for the category of Refrigerator, which they wished to test with relevant audience. There were five concepts that were tested. MarketGenics India Pvt Ltd conducted the research for this project. Key […]
Brand Tracking Studies: Know The Different Types of Brand Tracking Studies
Different Types of Brand Tracking Studies Conducting market research on a regular basis is important for maintaining a competitive edge, and keeping in track the customer needs, and creating relevant marketing strategies. An efficient way to achieve this is with Brand Tracking Studies. There are many types of brand tracking studies that can be undertaken […]