MG-CLT

Central Location Testing : A quantitative market research approach

in which research takes place in a specific, controlled environment…

We have conducted following researches using Central location tests:

Product test
Packaging test
Sensory testing
Concept test

CLT locations include: shopping mall, restaurant, school, community center, hotel, testing lab, or other suitable location
We have conducted a good number of CLTs in various places PAN India, including UAE
Number of Interviews undertaken in one CLT can be anywhere from 15 to 100
MG-CLT product is a customized CLT product as per market needs
Recruitment, Questionnaire design, Interview & Final Reporting - all done by Team MG

Types of CLT Methods that We Use

There are many different types of central location testing CLT methods that can be applied to gain valuable actionable insights. We use the following or as per client’s requirement

Monadic Test

Each respondent focuses on just one product. The objective is to determine if that product will be accepted by consumers when introduced in the marketplace.

Paired Comparison

Each respondent is shown two products at the same time, and asked to compare them based on a set of standardized criteria to get relative rankings.

Sequential-Monadic Test

Each respondent assesses two products separately and then re-evaluates them together to generate relative rankings.

Neuro Sensory CLT

The use of neuroscience tools to study consumer behavior and the decision making process

Repeat Paired Comparison Test

Respondents compare the same products two or more times to increase the confidence that feedback was not random, or based on initial impressions

CLT for Liquor - Methodology

Some Snapshots of CLT

Want to explore MG-CLT? Let's talk now.

We implement high quality and quick services to let the clients know the feedback about the new or modified product launch, concept checking, designs and efficacy of the product through our CLT research.