B2B & B2C

Gain meaningful consumer insights

Specialized and dedicated research team of MarketGenics, offers full-fledged market research to help clients in making a strategic decision in B2B & Industrial markets, including B2C.

We have the knowledge, experiences, resources, network, and tools to ensure the research process is efficient and controlled carefully. Adopting methods like as telephone, web and email surveys, in-person interviews, focus groups, we ensure that our clients get an effective analysis and impact on demand and brand perception in both B2b and B2C research.


B2B-B2C Research

What we offer?

Understanding Market

  • Market Entry and Sizing
  • Competitor Mapping
  • Understanding Customers
  • Market Segmentation
  • Customer Profiling

Brand & Communications

  • Brand Health
  • Brand Mix Development
  • Brand Mix Evaluation
  • Corporate Image
  • Communication Effectiveness

Brand positioning

Customer feedback

Customer Management

  • Understand your customers
  • Gauge your customer feedback
  • Customer journey
  • New Customers
  • Stakeholders & Customers Satisfaction

Product Test

  • Concept test
  • New Product Development
  • Attributes Test
  • Feasibility Research
  • Similar Product Study
  • Competitiveness

product development

Have a project in mind? Let's talk now.

Market Research is the only path that helps connect with customers. It is the potential key that provides solution and helps to cope up with the changing business environment.

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