Artificial Intelligence (AI) Market Research

An effective way of conducting market research using AI technology for the consumer goods industry – be it for e-commerce or retail

MG lens Artificial Intelligence

Changing the Market Research Scenario in the Consumer Goods Industry

We are an end-to-end market research company that specializes in

developing high-performance AI-based vision research solutions via SaaS
platform for consumer goods and other industries.

The objective is to offer actionable insights of your retail store or your e-commerce store and minimize ad-hoc based human interventions

How MG-Lens Helps ?

Conducting Retail Stores' Shelves Monitoring

Whether it is planogram compliance or asset management, tracking products in shelves and their purchasing pattern in a retail store is always a challenge.

How MG-LENS helps?

  • MG-LENS App helps to manage and inspect  merchandiser productivity by live tracking.
  • MG-LENS enables businesses to  manage their POS inventory
  • Using MG-Lens, challenges of availability and visibility by regularly auditing the stores can be overcome.
  • The key audit parameters of execution can be feed into the MG-LENS app and the audited data can be seen at the backend seamlessly at regular intervals.
  • Seamless reporting is available at the back end.
MG Lens Shelfs Monitoring

Conducting E-commerce Site Monitoring

Get real-time insights into how customers interact with your product/service on an e-commerce site.

How MG-LENS helps?

  • Using MG-LENS App, experience e-commerce analytics at its best.
  • The use of MG-LENS in online shopping helps in predicting shopping patterns, customer behaviour based on the products that buyers buy. 
  • MG-LENS also helps to track when customers buy, from which locations, how much time spent on each category.
  • Monitor your e-commerce site’s performance and page speed
  • MG-LENS provides an intelligent visual recognition, visual search functions for for eCommerce
E-Commerce Monitoring

Advertisements/Brand logo Monitoring on TV/OTT platforms

Get real-time data of advertisements/brand logos from live streaming of matches , serials , movies etc

How MG-LENS helps?

  • MG-LENs as an AI tool can analyze video streams and detect objects, including advertisements or brand logos.
  • It uses image recognition algorithms to identify and track specific elements within a video.
  • It uses object recognition and image processing algorithms, to detect and track advertisements or brand logos within the video stream.
  • Monitor & analyze the mentions of your brand. 
  • It helps to get real-time insights into the display of advertisements or brand logos during live streaming, maybe a match shown on TV or any webseries or movies shown on any OTT platforms. 
MG-Lens Advertisements Monitoring

Market Research Analysis Using MG-LENS

Our Market Research Analysist can provide actionable insights based on the report by MG-LENS which can help in further changing of placements of products.

With proper shelf monitoring by MG-LENS, our research findings provide retailers an opportunity to make smarter decisions about sales, marketing, staffing, security and many more. 

You can also monitor & analyze The Mentions Of Your Brand on live streaming

Our research analysts will enable you to understand trends and take informed decisions based on the MG-Lens’ readings.

Our research analysts know just the right way to represent the insights for proper hypothesis and effective business solutions

Benefits of MG-LENS

  • Instantaneous Analysis
  • Create customer-centric search
  • Track Customizable KPIs
  • Easy Installment & On-boarding
  • Retarget potential customers
  • Identify exceptional target prospects
  • Detailed In-store Data
  • Detailed data on brand mentions on live streaming
  • Create a more efficient sales process
  • Create a new level of personalisation across multiple devices
  • Empower store workers
  • Improve recommendations for customer
  • Generate sales through wearable technology
  • Localize the customer experience

Want to hear more about our AI tool MG-LENS? Let's talk now

Market Research is the only path that helps connect with customers. It is the potential key that provides solution and helps to cope up with the changing business environment.

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