A Qualitative Analysis of a Prestigious Cosmetic Brand

In the ever-changing beauty and skincare sector, understanding the consumer experience is critical for firms looking to keep a competitive edge. With consumer tastes continuously altering, firms must keep in sync with their customers’ wants and wishes. To address this, Team MarketGenics undertook a comprehensive qualitative research study on a well-known cosmetic brand. This blog presents our research findings and insights, providing an in-depth look at the attitudes, quality standards, and positioning of the brand’s offers.

Objective: Unveiling Consumer Interaction with Beauty Products

The major goal of our qualitative research was to obtain a thorough understanding of how people interact with the brand’s wide product line, which included skincare, hair care, bath and body, and fragrances. Our goal was to investigate not only the practical use of these things, but also the emotional and perceptual experiences that go with them.

Target Audience

To achieve this objective, we sought to connect with users of the sub-brand across three key locations: Delhi, Noida, and Gurugram. Our focus was on females aged 18 to 55 years, ensuring a comprehensive representation of the target demographic. With a total of 24 respondents, comprising 8 individuals from each location, we aimed to capture diverse perspectives within a one-week timeframe, from interview to final report submission.

Success Story

 We met the client’s requirements with accuracy and efficiency, effectively completing the assignment despite the short deadline. Every respondent’s comment was carefully recorded, which gave us important information about how they felt about the brand’s offerings. Our involvement extended to every aspect of the research process, including respondent selection, questionnaire design, moderation, transcription, and the creation of the final market research report. The seamless coordination and dedication of our team ensured that the project was completed on time and to the highest standards.

Findings: Comprehensive Analysis and Strategic Insights

Our experts carried out a full competition mapping exercise, thoroughly analysing the responses collected from participants. This investigation entailed assessing consumer sentiments toward the brand’s items, comparing quality to industry norms, and thoroughly investigating the brand’s positioning efforts. The findings of this investigation were gathered into a detailed report that included practical recommendations for improving the brand’s market visibility and customer happiness.

Conclusion: Navigating the Competitive Beauty Landscape

In conclusion, our qualitative study into the world of this prestigious cosmetic brand yielded critical insights for strategic planning and informed decision-making. Brands can successfully traverse the beauty industry’s competitive terrain by developing a thorough understanding of customer experiences, emotions, and market dynamics. This strategy not only ensures long-term success, but it also develops consumer loyalty.

At MarketGenics, we think that understanding the customer is critical to driving development and innovation. Through careful research and analysis, we assist brands in connecting with their audiences, refining their offers, and achieving their business objectives.