How Central Location Tests (CLTs) Help During Product Development

In the area of product development, where there are many companies with similar offers in the marketplace, it is important to develop a uniqueness which will be appealing to the consumers. This is the time when Central Location Tests (CLTs) become very important. Since CLTs provide useful information about consumer choice, they are able to assist firms to improve their products and have a higher chance of succeeding in the market.

What is Central Location Test (CLT What is CLT)

A Central Location Test (CLT) is an applied approach whereby certain members of a population, the consumers, are brought together at one point in time to assess goods or services that are designed under specific conditions. Such tests are suitable for products which require even mere emotive attributes to be evaluated such as taste, smell, and texture for food items and texture and fragrance for personal care products.

How do CLTs Help in Product Development?

• Use of Controlled Environment : CLTs are conducted within a neutral environment free of distractions allowing precise conclusions to be drawn from the engagement. In this case, marketing mix factors will change but consumer attitudes will not since they are shielded from external factors.
• Quick Reaction: People are able to express their emotions instantly due to the nature of the study. Hence their feedback becomes very relevant in determining the acceptability of the consumer towards the good.
• Comparative Analysis: Many CLTs come with a comparison of the different variants of a product or against competition. This also serves the purpose of getting the strengths and weak points.
• Cost-Effective Testing: Advancing data from a select pool of participants, CLTs are economically viable means of testing the waters before making an all-out product introduction.
• Actionable Insights: The insights gained during the CLT can also assist in making final adjustments to a product so that at least the anticipated outcomes are achieved.

Real Life Example of CLTs in Action

For example, if one is introducing a new flavored beverage then CLT allows its participants to have a taste of say 3-4 variants of the beverage, where they focus on sweet level and overall packaging design among other things. Their responses help the brand in figuring out which variant is the best and be at ease while proceeding.

Why MarketGenics.co is Your Trusted Partner for CLTs?

MarketGenics.co carries out Central Location Tests that are not only apt but are also custom made to your product needs. Our professional team has worked in various industries such as food, beverages and personal care and makes sure that the data collection and analysis is done accurately. We ensure that every step of the process, from the recruitment of participants to actionable insights, is done as efficiently and professionally as possible.

When you partner with MarketGenics.co, you get wide range of market research services that helps your business in making effective decisions for an even more successful business.