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In today’s competitive snacking industry, understanding what truly drives consumer choices is more important than ever. At MarketGenics.co, we recently conducted a comprehensive Consumer Behavior and Product Evaluation Study for a reputed Banana Chips brand, combining deep behavioral insights with an innovative Shop Simulation Module. The goal? To decode what makes consumers pick one pack of chips over another—both online and offline.
The core objectives of this study were:
To mimic real-life buying behavior, we created an engaging Shopper Module that brought the retail environment right into the research venue.
A small, real-like shop was constructed at the venue, stocked with various chips brands as recommended by the client. Participants were placed in real-life shopping situations, where their behavior and choices were carefully observed:
Our researchers closely monitored purchase behavior, preferences, shelf impact, and engagement cues to assess how the packaging influenced decisions.
In a separate scenario, participants were presented with different shopping situations on e-commerce platforms. Their navigation, click behavior, and brand preference were recorded to understand:
Shop simulation is an effective method that bridges the gap between consumer intention and real-world action. Here’s what we uncovered:
Guided group discussions gave us a rich narrative on:
These sessions unearthed the “why” behind preferences, offering great qualitative insights.
At the end of this project, our client received:
This study not only showed valuable behavioral insights but also helped our client with actionable strategies to refine their packaging, boost shelf presence, and align better with consumer expectations—leading to stronger brand engagement and sales.
If you’re looking to unlock deep consumer insights, MarketGenics.co is here to help.
Let’s turn insights into impact. Reach out to us to design your next winning research strategy.
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