Chocolates Tasting Survey: A Comprehensive Study by MarketGenics

Objective of the Study

The Chocolates Tasting Survey aimed to evaluate four chocolate variants, including a new one, by gathering honest feedback from respondents. The goal was to determine if the new variant received favorable feedback prior to its launch.

Target Audience Criteria

• Socio-economic Class: A
• Age Range: 13-35 years
• Consumer Split: 50% current consumers of the client’s brand, 50% consumers of other brands
• Total Respondents: 150
• Locations: Hyderabad and Pune
• Gender: Both males and females

Research Methodology

MarketGenics employed a face-to-face/in-depth interview method for this survey. The research was conducted as follows:

1. Selection of Respondents:

   • Team leaders in Pune and Hyderabad selected the right respondents fitting the target criteria.
   • Each respondent received sample packets of the client’s chocolates and other brands for tasting before the interview.

2. Interview Process:

   • After tasting, respondents answered a questionnaire prepared by MarketGenics, considering the taste, appeal, aftertaste, mouthfeel, purchase intent, and other relevant factors.
   • Interviews were conducted face-to-face via Zoom, with responses meticulously recorded.

3. Data Compilation:

   • All responses were compiled into a comprehensive report.
   • The final report was delivered to the client within 5 days.

How It Helped the Client

The survey provided the client with crucial insights into consumer preferences and perceptions of the new chocolate variant. By understanding the strengths and areas for improvement, the client was able to make informed decisions about the product launch, marketing strategies, and potential product modifications.

MarketGenics’ Expertise

MarketGenics is renowned for its expertise in conducting in-depth market research studies. With a methodical approach, skilled team, and extensive experience, MarketGenics ensures accurate and reliable data collection and analysis. Their ability to deliver actionable insights within tight deadlines makes them a preferred partner for businesses looking to understand their market better and make data-driven decisions.

Conclusion

This project was completed successfully within the stipulated timeframe, providing the client with valuable insights into the consumer reception of the new chocolate variant. MarketGenics’ methodical approach ensured accurate and reliable data, aiding the client’s decision-making process for the new product launch