MarketGenics at the 32nd Annual MRSI Market Research Seminar: A Hub of Insightful Discussions and Networking

The Market Research Society of India (MRSI) recently hosted its 32nd Annual Market Research Seminar at the prestigious Taj Lands End in Mumbai. Held on September 23rd and 24th, 2024, this event gathered professionals and thought leaders from the world of market research, providing an invaluable platform for sharing cutting-edge insights, trends, and innovations shaping the industry today.

MarketGenics India Pvt Ltd, a leading global market research company, was proud to participate, represented by its stellar team: Chandan Kumar (Director & COO), Rumani Phukan (Director and Marketing Head), Sudhir Pandey (Associate Research Director), and Sonika Chaturvedi (Sr. Vice President – BD). Their attendance was a testament to the company’s commitment to staying ahead in a rapidly evolving landscape of market research and consumer insights.

Key Highlights of the Event

1. Insightful Discussions on Emerging Trends: The AMRSI seminar opened a window into the latest advancements in the market research industry, with topics ranging from AI-driven insights to innovative data collection techniques. MarketGenics actively participated in discussions that delved into the future of market research, emphasizing how artificial intelligence and machine learning can provide more nuanced data analysis and customer behavior predictions.

Sessions on consumer behavior shifts post-pandemic, sustainability trends in branding, and the integration of neuroscience in market research offered an intriguing look into how modern businesses can leverage research to drive success. The team from MarketGenics found these discussions particularly valuable, as they aligned with the company’s ongoing projects, such as Central Location Tests (CLT), MG-Lens, and sensory studies, where consumer behavior insights are critical.

2. Insightful Analysis on the Future of Data: Among the most notable sessions was a deep dive into the power of big data and advanced analytics. Speakers emphasized the importance of data integration across multiple touchpoints to offer a comprehensive view of consumer behavior, preferences, and decision-making processes. MarketGenics, which prides itself on utilizing data-driven approaches for product tests, KAP surveys, and mystery audits, saw the potential for incorporating even more robust analytics into their offerings.

The seminar also underscored the growing demand for ethical data collection practices and consumer privacy. MarketGenics reaffirmed its commitment to ensuring that all data is collected and analyzed ethically, maintaining transparency with clients and participants.

3. Networking with Industry Leaders: In addition to the educational sessions, the seminar offered ample networking opportunities, allowing MarketGenics to connect with fellow industry leaders, innovators, and potential collaborators. Engaging with like-minded professionals from various sectors—ranging from food and beverage to fashion and personal care—MarketGenics gained fresh perspectives on how companies are navigating challenges in market research today.

From spontaneous discussions on the exhibition floor to structured networking sessions, these interactions fostered a sense of community and collaboration within the market research ecosystem. Chandan Kumar and his team exchanged insights with other top executives on how to elevate research methodologies and deliver more actionable insights to clients.

What’s Next for MarketGenics?

The knowledge and experiences gained at the 32nd Annual MRSI Seminar have undoubtedly left MarketGenics inspired and motivated to push boundaries in market research. The team plans to integrate the latest AI tools, expand their consumer study services, and continue leading the way in delivering high-quality, actionable insights for their clients across various industries.

For MarketGenics, this event was not just about attending sessions—it was about actively shaping the future of market research through collaboration, innovation, and ethical practices. As the company looks forward to another year of growth and discovery, one thing is clear: insightful analysis and a commitment to understanding consumer behavior will remain at the core of their mission.

Stay tuned for more updates from MarketGenics as they continue to leverage the insights from this event to drive impactful market research projects and deliver unparalleled value to their clients.