Our team conduct both qualitative and quantitative research for a comprehensive brand health study. 

Quantitative research involves gathering numerical data through surveys or other structured research methods, which can used to  measure brand awareness, customer loyalty, and other key indicators of brand health. 

Qualitative research involves gathering non-numerical data through methods such as focus groups, in-depth interviews, and social media listening, which can provide valuable insights into customer perceptions and attitudes towards the brand, as well as identify potential areas for improvement.

Lastly, our team analyzes the data. Once the data has been collected, it’s important to analyze it to identify patterns and trends. This may involve using statistical analysis techniques or other methods to identify correlations between different variables.

Based on the findings of the study, develop recommendations for improving the brand’s health. This may include revising the brand’s messaging, improving the customer experience, or investing in marketing campaigns to increase brand awareness.