Understanding Customer Experience for a Leading Cosmetic Brand A Qualitative Analysis of a Prestigious Cosmetic Brand In the ever-changing beauty and skincare sector, understanding the consumer experience is critical for firms looking to keep a competitive edge. With consumer tastes continuously altering, firms must keep in sync with their customers’ wants and wishes. To address this, Team MarketGenics undertook a comprehensive qualitative research study on a well-known cosmetic…
How to Conduct Effective Market Surveys? How to Conduct Effective Market Surveys: 8 Tips and Tricks for Effective Data Collection Success in the fast-paced business environment of today depends on knowing your target market. Market surveys are a great way to learn about consumer trends, behavior, and preferences. But carrying out successful market research calls for meticulous preparation, carrying out, and analyzing. We’ll go over several pointers and…
Consumer Research – Accessing online payment modes Exploring Customer Payment Preferences for a reputed bank: A Success Story by MarketGenics.co Recognizing and satisfying client needs is critical in the quick-paced world of banking and financial services. One of the top financial banks in India, XXXX, realized this and made an effort to learn more about their clients’ experiences using different payment methods. In order to improve customer satisfaction,…
A Comprehensive Competitive “Elevator” Brand Health Assessment As a global leader in the elevator and escalator industry, XXXX provides elevators, escalators and automatic building doors, as well as solutions for maintenance and modernization, which add value to the life cycle of any building. Client wished to conduct a study amongst the stake holders of this brand to understand awareness, drivers, barriers & perceptions of XXXX which would aid…
Innovative Approaches to Product Testing and Concept Validation A product’s ability to resonate with the target audience is just as important to its success in today’s fast-paced and competitive business environment as its features and functionalities. A product must satisfy consumer wants and expectations while reducing the risks involved in launching it onto the market, and this can only be achieved through idea validation and product testing. These…
E-Commerce Outlook and Trends: Top 4 Types and Benefits of E-Commerce Market Research Success in the quick-paced world of e-commerce depends critically on being ahead of the curve. Whether you’re a seasoned company owner or a young entrepreneur, knowing the nuances of the market is crucial for driving growth and making wise decisions. We examine the many forms of e-commerce market research and their numerous advantages in this…
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