Harnessing the Power of AI in Market Research Harnessing the Power of AI in Market Research: The Role of MarketGenics Introduction Various industries have been transformed by artificial intelligence (AI), and market research is no exception. AI’s use into market research procedures has created new opportunities for analytical depth, accuracy, and efficiency. This blog post examines the uses of artificial intelligence (AI) in market research and the ways…

Unveiling the Power of CATI in Market Research Unveiling the Power of CATI in Market Research: Insights and Services from MarketGenics Introduction In order to improve efficiency, accuracy, and data management, Computer-Assisted Telephone Interviewing (CATI), a potent technique in market research, blends traditional telephone surveys with contemporary computer technology. This technique is essential for rapidly and accurately obtaining in-depth insights. How CATI Is Beneficial In market research, CATI…

Why Brands Need Market Research Services? Why Brands Need Market Research Services and Why It Should Be Continuous? In today’s fast-paced and competitive corporate world, market research is an ongoing activity rather than a one-time task. Brands that prioritize frequent market research are better positioned to adapt, innovate, and thrive. Here’s why brands require market research services and why it should be a continuous process. Understanding consumer behavior…