Identifying the Best Payment Gateway Concept Identifying the Best Payment Gateway Concept: MarketGenics’ Success Story Introduction In today’s fast-paced digital economy, payment gateways are critical to enabling firms to conduct smooth transactions. A well-known bank wanted to launch a new payment gateway service aimed at small and medium-sized businesses in India. To assure the success of this launch, the bank commissioned MarketGenics.co to undertake a complete concept test…
Clothing Brand Review: A Comprehensive Qualitative Study Clothing Brand Review: A Comprehensive In-Depth Interview Study by MarketGenics Objective MarketGenics was assigned a market research study of reviewing a reputable men’s clothing brand. The goal was to connect with male respondents from four zones that included Karnataka, Tamil Nadu, Delhi NCR, Rajasthan, Uttar Pradesh, Maharashtra, Gujarat, and Bihar. The focus was on people who had recently worn the brand…
Competitive Edge: Mastering Market Research for Business Success Competitive Edge: Mastering Market Research for Business Success Mastering the art of competitive research can drastically elevate your business strategy and give you a critical edge in the marketplace. Understanding your direct and indirect competitors allows you to fine-tune your offerings and position your company for long-term flourishing. This MarketGenics guide shares some practical tactics for recognizing and picking apart…
Understanding Consumer Immersion Studies Understanding Consumer Immersion Studies: How MarketGenics Conducts Consumer Immersion Study? What is a consumer immersion study? A Consumer Immersion Study is a research methodology that enables brands to acquire in-depth insights into their customers’ habits, motivations, and demands. This sort of study entails immersing researchers and stakeholders in consumers’ daily lives to watch and understand their habits and preferences in real time. The purpose…
Pre and Post Campaign Evaluation Study: Insights and Success Pre and Post Campaign Evaluation Study: Insights and Success Project Overview Project OverviewCampaign evaluation is a critical component in understanding the effectiveness of marketing operations. This study sought to assess a campaign in two phases: pre-campaign and post-campaign. This allowed the client to assess the performance of their promotional activities and make data-driven decisions about future initiatives. The Target…
How do startups use market research to validate their product-market fit? How do startups use market research to validate their product-market fit? Startups use market research to validate their product-market fit by gathering and analyzing data to understand the target audience, competition, and market demand. Here’s how they typically achieve this: 1. Understanding the Target Audience: Startups conduct research to understand their target customers’ needs, preferences, and pain…
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