2024 Omnichannel Retail Insights 2024 Omnichannel Retail Insights: The Crucial Role of Market Research The term “omnichannel retail trends” describes the methods and approaches used by retailers to offer a smooth and consistent purchasing experience over a variety of platforms, including social media, mobile apps, internet stores, and physical stores. The idea is to provide a single, integrated customer journey where customers can engage with the brand at…