Understanding KAP Surveys: A Powerful Tool for Behavioral Insights Understanding KAP Surveys: A Powerful Tool for Behavioral Insights What is a KAP Survey? Knowledge, Attitude, Practice, or KAP surveys are quantitative techniques that offer access to both quantitative and qualitative data. KAP surveys provide insight into people’s knowledge, attitudes, and practices regarding a given subject. These surveys evaluate the knowledge, attitudes, and habits of a particular group and…
MarketGenics’ Neurosensory CLT for a Leading Food Ingredient Brand: A Success Story MarketGenics’ Neurosensory CLT for a Leading Food Ingredient Brand: A Success Story Introduction For a reputable ingredient brand, MarketGenics conducted a Neurosensory Central Location Test (CLT) research. This study sought to identify the finer points of consumer perceptions and preferences, establishing a standard for taste and sensory assessments in the food business. Here’s a detailed look…
Product Test: Evaluating Skincare Innovations for a Leading Cosmetics Brand MarketGenics’ Success Story: Product Test for a Leading Cosmetics & Skincare Brand Detailed testing and customer feedback are frequently part of the process of producing skincare products of the highest quality. To test four of their skincare products, a leading cosmetics & skincare brand, known for their commitment to quality, went on a similar journey with MarketGenics. The…
Central Location Test (CLT) for a Japanese Food Brand Central Location Test (CLT) for a Japanese Food Brand: Unveiling MarketGenics’ Success Introduction One of the top Japanese food brands collaborated with MarketGenics to handle a number of end-to-end market research studies for their product line, with the research being conducted specifically in Northeastern India. This comprehensive study aimed to ascertain how well the brand’s products performed relative to…
Harnessing the Power of AI in Market Research Harnessing the Power of AI in Market Research: The Role of MarketGenics Introduction Various industries have been transformed by artificial intelligence (AI), and market research is no exception. AI’s use into market research procedures has created new opportunities for analytical depth, accuracy, and efficiency. This blog post examines the uses of artificial intelligence (AI) in market research and the ways…
Unveiling the Power of CATI in Market Research Unveiling the Power of CATI in Market Research: Insights and Services from MarketGenics Introduction In order to improve efficiency, accuracy, and data management, Computer-Assisted Telephone Interviewing (CATI), a potent technique in market research, blends traditional telephone surveys with contemporary computer technology. This technique is essential for rapidly and accurately obtaining in-depth insights. How CATI Is Beneficial In market research, CATI…
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