MarketGenics’ Consumer Immersion Studies are rigorously planned and executed to achieve thorough and actionable results.

Define Objectives

We begin by working with our clients to establish defined research objectives. 

Recruiting the Right Participants

Selecting the appropriate individuals is critical. We seek out individuals who accurately represent the target demographic, ensuring that the insights gathered are relevant and applicable to the larger consumer base.

Immersion Techniques:

Our researchers use a range of immersion approaches to collect rich, qualitative data which include:

• In-home visits involve observing customers in their homes to see how they utilize items in real-world situations.
  Shadowing: Following customers throughout the day to discover their routines.
• Ethnographic interviews are in-depth interviews that study consumers’ attitudes, beliefs, and motives.

Data Collection and Analysis

We acquire substantial qualitative data through observations, interviews, and video recordings. 

Reporting actionable insights

Our findings are presented in a thorough report, complete with actionable insights and recommendations. These studies are intended to assist clients in making well-informed decisions that promote growth and customer happiness.