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Leverage market research for impactful social change
Integrates robust market research methodologies
Social initiatives / Projects on Social Works
Organizations, NGOs, and social enterprises
Create, implement, and optimize social programs with precision and effectiveness
MG-Social combines advanced technology with in-depth market research expertise to deliver unparalleled value to social initiatives
Objective: To understand consumers’, providers’ and chemists’ behavior – attitudes, perceptions, preferences towards On-Demand Contraceptive Pills (ODCP)
Methodology:10,000 quantitative surveys, questionnaires and 400 qualitative IDIs and FGDs.
Geography coverage: Gujarat, Meghalaya, Delhi, Andhra Pradesh.
TG: The target groups include individuals from varying socioeconomic backgrounds, encompassing General, SC, ST, OBC, and Others, from both rural and urban areas, across SEC A, B, and C, differing income groups, tribal and vulnerable populations, and representative of different class group
Objective: This research is to understand customers and their entire ecosystem in order to provide better sharp focused products/service by India’s leading rural fintech company
Methodology: 5000 Quantitative research executed as structured interviews (Interviews took place one on one – Telephonic / Face to Face)
Geography coverage: UP, Rajasthan, Maharashtra, MP, Chhattisgarh, West Bengal, Bihar, Jharkhand, Orissa, Andhra Pradesh
TG: The target groups include individuals from various backgrounds, from Tier 2, Tier 3 rural areas, across SEC B, and C profiles
With MG-Social, we’re committed to helping you create meaningful and lasting social change. By leveraging our market research expertise, you can ensure that your initiatives are grounded in solid data and driven by a deep understanding of the communities you serve
MG SocialCare Foundation is the social welfare division of MarketGenics.co. An empowerment platform for all through skill training and employment opportunities.
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