Apart from the above, many contingency approaches are also taken depending on the nature of the research. The objective of most research studies is to enable decision making, which in turn is entirely dependent on data collected on field. Post defining a right approach for data collection, the next step is quality check of data. Once the team is confident of the accuracy of the data, it is forwarded to the researchers for  final analysis and preparing the market research report. The team takes utmost caution in analyzing the responses to come up with an effective market study for the client to meet his business goal.