How to Manage Sudden Growth Without Losing Control Riding the Growth Wave: How to Manage Sudden Growth Without Losing Control When your business starts growing rapidly, it’s like catching a massive wave—exciting, exhilarating, and just a little bit intimidating. You’ve hit that golden stride every entrepreneur dreams of, but if you’re not prepared, the increased demand can feel overwhelming. Here’s a casual, practical guide to help you handle…
Exploring Listener Preferences and Brand Perception: A Comprehensive FM Station Study in Kerala Evaluating Brand Health: A Comprehensive Study of a Leading FM Station in Kerala To thrive in the competitive world of FM radio, understanding the pulse of the audience is vital. A renowned FM station in Kerala recently undertook a comprehensive audience research initiative to gain deeper insights into listener preferences, assess its performance compared to…
Comprehensive Research for a Haircare Product: Insights from MarketGenics Comprehensive Research for a Haircare Product: Insights from MarketGenics In today’s competitive hair care market, brands must continuously innovate and adapt to meet evolving consumer preferences. A reputed client in the FMCG sector partnered with MarketGenics to conduct an in-depth research study aimed at evaluating new product concepts and testing existing offerings in their hair care portfolio. The insights…
A Sweet Success: How MarketGenics India Helped Unlock Consumer Insights for a “Dates” Brand Launch Unveiling Key Consumer Insights for a Successful Date Brand Launch Introduction In a dynamic and evolving market like dry fruits, dates have emerged as a favorite among health-conscious consumers. With their rich taste, nutritional benefits, and versatility, dates are more than just a snack; they are a lifestyle choice. Understanding this, our client…
Understanding Consumer Behavior: Insights from a Consumer Immersion Study for a reputed food brand Consumer Insights – Consumer Immersion Study – Decoding Urban Lifestyles Delhi NCR and Mumbai are a blend of cultural diversity and evolving urban lifestyles, making it critical for businesses to understand consumer preferences. MarketGenics recently conducted a comprehensive consumer immersion study for a well-known food brand to explore consumer behaviour towards idli batter, a…
How Central Location Tests (CLTs) Help in Product Development How Central Location Tests (CLTs) Help During Product Development In the area of product development, where there are many companies with similar offers in the marketplace, it is important to develop a uniqueness which will be appealing to the consumers. This is the time when Central Location Tests (CLTs) become very important. Since CLTs provide useful information about consumer…
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