MarketGenics Collaborates with Media Giant for Annual Award Study MarketGenics Collaborates with Media Giant for Annual Award Study One of India’s most inspirational award shows has been organized by a top media company for the last three years consecutively. It honors those who have set benchmarks in cuisine, travel, and lifestyle. This award ceremony is not just glitz and glamour; it’s about honoring artists, creators, and leaders that...
Electric Vehicles vs. Hydrogen Vehicles Electric Vehicles vs. Hydrogen Vehicles: Alternative Fuel Vehicle Market In the 21st century, the automobile industry has undergone a significant change because of environmental concerns and the quest for sustainable transportation solutions. The leading technologies in the alternative fuel vehicle market are electric vehicles (EVs) and hydrogen fuel cell vehicles (FCVs), let’s examine them. Introduction As various UN bodies have led to global...
Unlocking New Possibilities – Concept Evaluation Research for an International IT company Unlocking New Possibilities: Concept Evaluation Research of a new program for an IT company In a fast-moving digital world, IT consultants, Managed Service Providers (MSPs), and Independent Software Vendors (ISVs) play an important role in delivering cutting-edge technology solutions. Recognizing this, a reputed international IT company is planning to launch an innovative program in India –...
How Visuals Influence Beverage Buying Decisions – A MarketGenics Study The Power of Packaging: How Visuals Influence Beverage Buying Decisions – A MarketGenics Study “Engaging visuals significantly influence consumers’ purchase decisions and brand preferences in beverages.” Brands are always looking for ways to differentiate themselves on the retail shelf in the fiercely competitive FMCG market of today. When it comes to drawing in customers and influencing their decisions...
Organic Products are a Threat to Fast-Moving Consumer Goods (FMCG) Organic Products are a Threat to Fast-Moving Consumer Goods (FMCG) “As consumers become more conscious of their choices, organic products threaten the dominance of fast-moving consumer goods, reshaping the market landscape for years to come.” The present-day commercial industry is seeing the rise of organic products as a significant threat to the traditional FMCG sector. As people are...
The Rise of Plant-Based Foods The Rise of Plant-Based Foods – Embracing the Plant-Powered Revolution for Health, Sustainability, and Flavor In recent years, the food industry has grown rapidly with the maximum growth seen in the plant-based food industry which is popularly known as the vegan industry. Post-Covid Trends – Consumer Acceptance and Market Potential The post-COVID era saw a surge in yoga and healthy food, bringing these...
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