
How Visuals Influence Beverage Buying Decisions – A MarketGenics Study The Power of Packaging: How Visuals Influence Beverage Buying Decisions – A MarketGenics Study “Engaging visuals significantly influence consumers’ purchase decisions and brand preferences in beverages.” Brands are always looking for ways to differentiate themselves on the retail shelf in the fiercely competitive FMCG market of today. When it comes to drawing in customers and influencing their decisions...