How Gen Z is Driving Product Innovation in India’s Personal Care Industry? How Gen Z is Driving Product Innovation in India’s Personal Care Industry? India’s personal care industry is undergoing a transformative shift, propelled by the dynamic preferences of Generation Z. Born between 1996 and 2010, this cohort is not only digitally native but also socially conscious, demanding authenticity, sustainability, and personalization in the products they consume. Their...
Understanding the Modern Makeup Consumers Understanding the Modern Makeup Consumers: Insights from a Groundbreaking Beauty Product Study Our client is a diversified conglomerate with a strong presence across five key sectors: Pharmaceuticals, Beauty & Cosmetics, Food, Wellness, and Skill Development. It has long been associated with quality, innovation, and customer confidence. Since 1991, the group has developed a diverse portfolio and established market leadership in five major categories....
The Push for Sustainable Packaging in FMCG Eco-Conscious Consumers: The Push for Sustainable Packaging in FMCG Less Waste, Packaging the Future: Embrace Sustainability! In recent years, a remarkable shift in consumer behavior has redefined priorities across the fast-moving consumer goods (FMCG) sector. Driven by climate concerns, plastic pollution, and growing environmental awareness, today’s eco-conscious consumers are demanding more than just quality products. They seek purpose-driven brands that actively...
Pack Evaluation Study for Leading Japanese Noodles Brand Instant Food Packaging: MarketGenics Conducts Pack Evaluation Study for Leading Japanese Noodles Brand In order to stay competitive in the instant food space, one of India’s leading players, headquartered in Mumbai, collaborated with MarketGenics to undertake an in-depth Pack Evaluation Study for their renowned Korean Noodles. With a strong presence in the Indian market, particularly among young people and admirers...
Blockchain in Food Supply Chain: Revolutionizing What We Eat Blockchain in Food Supply Chain: Revolutionizing What We Eat In today’s fast-paced world, growing concerns over food safety, fraud, and sustainability have put our food under the spotlight. Enter Blockchain Technology – once known for powering cryptocurrencies, it’s now revolutionizing the food supply chain with its promise of transparency and trust. Let’s explore how this game-changing technology is improving...
Beyond Plants: Exploring Innovative Alternative Proteins for a Sustainable Future Beyond Plants: Exploring Innovative Alternative Proteins for a Sustainable Future Unlocking the Potential of Insects, Lab-Grown Meat, and Mycoproteins to Transform Our Food System Introduction With the growing demand for sustainable and nutritious food sources, alternative proteins are gaining significant attention all over the world. But people today don’t have to be restrictive to only plant-based protein, as...
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