MarketGenics Collaborates with Media Giant for Annual Award Study

One of India’s most inspirational award shows has been organized by a top media company for the last three years consecutively. It honors those who have set benchmarks in cuisine, travel, and lifestyle. This award ceremony is not just glitz and glamour; it’s about honoring artists, creators, and leaders that have a “Unlimit Mindset” and infuse Indian culture with new ideas.

MarketGenics, a top provider of market research and insights, is involved in the data-driven process that goes on behind the scenes of this award event. MarketGenics played an important role in conducting a comprehensive study for the awards for ensuring the credibility and precision of the results.

The Awards’ Essence

The awards highlight people and organizations that are truly making an impact, from well-known chefs and travel content producers to up-and-coming entrepreneurs. These are the individuals that are trying to influence contemporary Indian culture, strengthen local communities, and spark new ideas.

Esteemed Jury

An esteemed jury of specialists from the food, travel, and lifestyle sectors examined the award entries. The jury consisted of chefs, consultants, influencers, food and beverage specialists, authors, and trend watchers, each with their own unique perspective and expertise. Their responsibility was to guarantee that the decision was fair, inclusive, and indicative of real-world consequences.

MarketGenics’ Role in Data Research and Analysis 

MarketGenics’ contribution to the awards process was both technical and strategic. 

Formulating the Questionnaire: MarketGenics collaborated with the media house to create questions targeted to the particular nature of each award category.

Building the Technical Tool: A digital tool was created to manage responses. This included seamless nominee integration, open vote platforms, and expert review dashboards.

Cloud-based Data Collection: Responses from experts and audience votes were securely captured and stored in the cloud for real-time access and tracking.

Data Scripting and Analysis: Once the data was collected, MarketGenics research team analyzed the data. This includes assigning scores to each nominee, determining the top five in each category, and assessing audience opinion and preferences.

The resulting findings were shared with the award organizers in the form of detailed reports that highlighted score trends, nominee performance, and category-specific engagement. This guaranteed that all awards were supported by both expert evaluation and data integrity.

Looking Ahead

As the awards become more prestigious each year, the collaboration with MarketGenics continues to play an important role in increasing the transparency and legitimacy of the process. This collaboration is creating new standards for how India celebrates lifestyle excellence by blending storytelling with data, creativity with clarity.