The Role of Customer Experience in Building Brand Loyalty Understanding Customer Experience and Its Impact on Brand Loyalty Customer experience, or CX, has become a potent differentiation in today’s cutthroat market when customers have a lot of options. In addition to drawing in new clients, a great, satisfying customer experience also encourages repeat business from current clients. In this article, we examine the elements that make up a…
Impact Evaluation of Smart Class Solutions: A Study by MarketGenics India Pvt Ltd Impact Evaluation of Smart Class Solutions by a Prominent Educational Brand: A Study by MarketGenics India Pvt Ltd Digital learning solutions are becoming the foundation of contemporary classrooms in the ever changing educational landscape of today. Our client, a well-known educational company, wanted to assess the efficacy of its innovative Smart Class Solutions for curriculum…
The Impact of Influencer Marketing on Brand Perception How Influencer Marketing Shapes Brand Perception: Insights and Strategies Influencer marketing has become a potent tool for brands to engage with their audiences in the current digital era. Influencers, or people with a sizable online following, have emerged as important forces in influencing consumer behavior and brand perception as a result of the growth of social media. Let’s examine the…
Category Evaluation Study for a Leading Skincare Brand Category Evaluation Study for a Leading Skincare Brand by MarketGenics In today’s competitive beauty industry, consumer insights are essential for understanding brand perception and shaping future product strategies. A leading skincare brand recently partnered with MarketGenics to conduct a Category Evaluation Study to gain a deeper understanding of consumer perceptions of their brand, the key market forces shaping the beauty industry, and…
The Art of Small Business Branding: Creating Lasting Impressions The Art of Small Business Branding: Creating Lasting Impressions Building a strong brand is a transformative journey for any small business, setting the foundation for recognition and growth. It’s about connecting with your audience in a way that is both genuine and impactful. By focusing on core values and consistent practices, small businesses can cultivate a brand that not…
Desi Daru CLT: MarketGenics.co’s Insights for a Reputed Whisky Brand Desi Daru CLT: MarketGenics.co’s Insights for a Reputed Whisky Brand MarketGenics.co recently completed a significant Central Location Test (CLT) for a renowned whisky brand, targeting a crucial but often overlooked segment of the market—consumers from Tier 3 towns. This audience, consisting largely of individuals from the labor class, rickshaw pullers, and others with modest livelihoods, forms the backbone…
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