Product Test – Noodles of a Reputed Brand vs. Competition Unveiling Consumer Preferences: A Comprehensive Noodles Product Test – CLT in a Home Placement Format In today’s competitive food business, understanding consumer preferences is critical for brands looking to stay ahead. MarketGenics recently conducted a comprehensive product test to acquire a better understanding of consumer behavior, particularly with regard to noodles of a reputed brand, which are a…
Unveiling Consumer Preferences: MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand Unveiling Consumer Preferences: MarketGenics’ Product Test for a Reputed Herbal Cosmetic Brand In today’s competitive beauty business, staying ahead involves more than simply innovation; it also necessitates a thorough awareness of consumer tastes and expectations. Recognizing this, a reputable herbal cosmetic manufacturer collaborated with MarketGenics.co to conduct a rigorous product test on four of their most…
How MarketGenics Refined a Food Brand’s Packaging Design How MarketGenics Helped a Reputed Food Brand Refine Its Packaging Design In order to better understand consumer preferences, a well-known food firm approached MarketGenics to update the packaging of one of its well-liked items. The company wanted to make sure that their new pack design would not only strike the eye but also resonate with their target demographic, since they…
Understanding Consumer Preferences: A U&A and Pack Evaluation Study by MarketGenics.co Understanding Consumer Preferences: A U&A and Pack Evaluation Study by MarketGenics.co MarketGenics.co recently conducted an in-depth U&A (Usage and Attitude) and pack evaluation study for a reputed food nutrition brand, aiming to understand consumer relationships with nutritional supplements. Here’s a detailed look into how this research was conducted and the insightful outcomes. Research Objectives and Methodology Category…
Understanding KAP Surveys: A Powerful Tool for Behavioral Insights Understanding KAP Surveys: A Powerful Tool for Behavioral Insights What is a KAP Survey? Knowledge, Attitude, Practice, or KAP surveys are quantitative techniques that offer access to both quantitative and qualitative data. KAP surveys provide insight into people’s knowledge, attitudes, and practices regarding a given subject. These surveys evaluate the knowledge, attitudes, and habits of a particular group and…
MarketGenics’ Neurosensory CLT for a Leading Food Ingredient Brand: A Success Story MarketGenics’ Neurosensory CLT for a Leading Food Ingredient Brand: A Success Story Introduction For a reputable ingredient brand, MarketGenics conducted a Neurosensory Central Location Test (CLT) research. This study sought to identify the finer points of consumer perceptions and preferences, establishing a standard for taste and sensory assessments in the food business. Here’s a detailed look…
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