Top 6 market research trends to watch out for in 2023 The following trends should provide you with a good starting point to explore the market research landscape in 2023. 1.Increased Emphasis on Artificial Intelligence (AI): AI was already transforming the market research industry, and this trend is expected to continue in 2023. AI-powered tools […]

Conducting CLTs & Market Research for alcohol brands Conducting CLTs (central location tests) and market research for alcohol brands can be a valuable tool in gathering insights on consumer preferences, attitudes, and purchasing decisions. CLTs involve recruiting participants to try out a range of products and provide feedback on their experiences. This allows companies to […]

Mystery Shopping – Its Objective & How we do it Mystery Shopping & its Objective Mystery shopping is a research technique used by businesses to evaluate the quality of service and overall customer experience delivered by their employees. It involves hiring individuals, known as mystery shoppers or secret shoppers, who pose as regular customers and […]

How brands set themselves apart from others – Top tricks used by 5 brands Brands set themselves apart from competitors by using a variety of strategies to establish their unique identity and positioning. Here are the top tricks used by five brands to set themselves apart from others:   Apple:  a) Innovative Design: Apple products […]

Top 10 Key Benefits of Market Research Unlock the secrets of market research: Top 10 key Benefits for your Business Market research is an essential aspect of any business striving for long-term success. It comprises of various activities including; understanding your target market, identifying new opportunities for growth, developing effective marketing strategies, improving product and […]

Top Market Research Companies in India Top Market Research Companies in India Market research is critical when it comes to understanding consumer behavior and making strategic business decisions. There are many market research companies in India, but it can be challenging to find the right one, each with their own unique strengths and areas of […]