Central Location Test (CLT) for a Japanese Food Brand Central Location Test (CLT) for a Japanese Food Brand: Unveiling MarketGenics’ Success Introduction One of the top Japanese food brands collaborated with MarketGenics to handle a number of end-to-end market research studies for their product line, with the research being conducted specifically in Northeastern India. This comprehensive study aimed to ascertain how well the brand’s products performed relative to...
Harnessing the Power of AI in Market Research Harnessing the Power of AI in Market Research: The Role of MarketGenics Introduction Various industries have been transformed by artificial intelligence (AI), and market research is no exception. AI’s use into market research procedures has created new opportunities for analytical depth, accuracy, and efficiency. This blog post examines the uses of artificial intelligence (AI) in market research and the ways...
Unveiling the Power of CATI in Market Research Unveiling the Power of CATI in Market Research: Insights and Services from MarketGenics Introduction In order to improve efficiency, accuracy, and data management, Computer-Assisted Telephone Interviewing (CATI), a potent technique in market research, blends traditional telephone surveys with contemporary computer technology. This technique is essential for rapidly and accurately obtaining in-depth insights. How CATI Is Beneficial In market research, CATI...
Unveiling Ad Recall of a health & nutrition brand: CATI Quantitative Study Unveiling Ad Recall of a health & nutrition brand among IPL viewers: CATI Quantitative Study – A MarketGenics Success Story Through creative advertising campaigns, firms aim to leave a lasting impression in the ever-evolving field of health and nutrition. A well-known health and nutrition company recently hired MarketGenics to evaluate how well viewers of the Indian...
Why Brands Need Market Research Services? Why Brands Need Market Research Services and Why It Should Be Continuous? In today’s fast-paced and competitive corporate world, market research is an ongoing activity rather than a one-time task. Brands that prioritize frequent market research are better positioned to adapt, innovate, and thrive. Here’s why brands require market research services and why it should be a continuous process. Understanding consumer behavior...
Identifying the Best Payment Gateway Concept Identifying the Best Payment Gateway Concept: MarketGenics’ Success Story Introduction In today’s fast-paced digital economy, payment gateways are critical to enabling firms to conduct smooth transactions. A well-known bank wanted to launch a new payment gateway service aimed at small and medium-sized businesses in India. To assure the success of this launch, the bank commissioned MarketGenics.co to undertake a complete concept test...
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