How MarketGenics Refined a Food Brand’s Packaging Design How MarketGenics Helped a Reputed Food Brand Refine Its Packaging Design In order to better understand consumer preferences, a well-known food firm approached MarketGenics to update the packaging of one of its well-liked items. The company wanted to make sure that their new pack design would not only strike the eye but also resonate with their target demographic, since they…
Understanding Consumer Preferences: A U&A and Pack Evaluation Study by MarketGenics.co Understanding Consumer Preferences: A U&A and Pack Evaluation Study by MarketGenics.co MarketGenics.co recently conducted an in-depth U&A (Usage and Attitude) and pack evaluation study for a reputed food nutrition brand, aiming to understand consumer relationships with nutritional supplements. Here’s a detailed look into how this research was conducted and the insightful outcomes. Research Objectives and Methodology Category…
Understanding KAP Surveys: A Powerful Tool for Behavioral Insights Understanding KAP Surveys: A Powerful Tool for Behavioral Insights What is a KAP Survey? Knowledge, Attitude, Practice, or KAP surveys are quantitative techniques that offer access to both quantitative and qualitative data. KAP surveys provide insight into people’s knowledge, attitudes, and practices regarding a given subject. These surveys evaluate the knowledge, attitudes, and habits of a particular group and…
MarketGenics’ Neurosensory CLT for a Leading Food Ingredient Brand: A Success Story MarketGenics’ Neurosensory CLT for a Leading Food Ingredient Brand: A Success Story Introduction For a reputable ingredient brand, MarketGenics conducted a Neurosensory Central Location Test (CLT) research. This study sought to identify the finer points of consumer perceptions and preferences, establishing a standard for taste and sensory assessments in the food business. Here’s a detailed look…
Product Test: Evaluating Skincare Innovations for a Leading Cosmetics Brand MarketGenics’ Success Story: Product Test for a Leading Cosmetics & Skincare Brand Detailed testing and customer feedback are frequently part of the process of producing skincare products of the highest quality. To test four of their skincare products, a leading cosmetics & skincare brand, known for their commitment to quality, went on a similar journey with MarketGenics. The…
Central Location Test (CLT) for a Japanese Food Brand Central Location Test (CLT) for a Japanese Food Brand: Unveiling MarketGenics’ Success Introduction One of the top Japanese food brands collaborated with MarketGenics to handle a number of end-to-end market research studies for their product line, with the research being conducted specifically in Northeastern India. This comprehensive study aimed to ascertain how well the brand’s products performed relative to…
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