A Sweet Success: How MarketGenics India Helped Unlock Consumer Insights for a “Dates” Brand Launch Unveiling Key Consumer Insights for a Successful Date Brand Launch Introduction In a dynamic and evolving market like dry fruits, dates have emerged as a favorite among health-conscious consumers. With their rich taste, nutritional benefits, and versatility, dates are more than just a snack; they are a lifestyle choice. Understanding this, our client...
Understanding Consumer Behavior: Insights from a Consumer Immersion Study for a reputed food brand Consumer Insights – Consumer Immersion Study – Decoding Urban Lifestyles Delhi NCR and Mumbai are a blend of cultural diversity and evolving urban lifestyles, making it critical for businesses to understand consumer preferences. MarketGenics recently conducted a comprehensive consumer immersion study for a well-known food brand to explore consumer behaviour towards idli batter, a...
How Central Location Tests (CLTs) Help in Product Development How Central Location Tests (CLTs) Help During Product Development In the area of product development, where there are many companies with similar offers in the marketplace, it is important to develop a uniqueness which will be appealing to the consumers. This is the time when Central Location Tests (CLTs) become very important. Since CLTs provide useful information about consumer...
Discover how MarketGenics.co conducted a Two Bowl Test for a leading dog food brand, evaluating pet preferences and gathering valuable feedback from pet owners
The Role of Customer Experience in Building Brand Loyalty Understanding Customer Experience and Its Impact on Brand Loyalty In today’s competitive market, when customers have many options, customer experience, or CX, has emerged as a powerful differentiator. A positive, fulfilling customer experience not only attracts new customers but also promotes repeat business from existing ones. The components of a successful customer experience (CX), how a focus on CX...
Impact Evaluation of Smart Class Solutions: A Study by MarketGenics India Pvt Ltd Impact Evaluation of Smart Class Solutions by a Prominent Educational Brand: A Study by MarketGenics India Pvt Ltd Digital learning solutions are becoming the foundation of contemporary classrooms in the ever changing educational landscape of today. Our client, a well-known educational company, wanted to assess the efficacy of its innovative Smart Class Solutions for curriculum...
Social Wing of MarketGenics – An empowerment platform for all through skill training and employment opportunities.
An ecommerce portal for handmade paintings and arts of India
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