Primary Research

Our specialized, high-performing CX Team provides strategic focus on the fast-growing experience economy in India. Along with critical customer & market intelligence/insights, we also provide an unrivalled consultative–partner last mile approach with a quick turnaround time.

Our Research Method

  • Brand Health
  • Brand Equity
  • Product Test
  • Concept Test
  • Campaign Efficacy Test
  • Category Understanding
  • Competitive Analysis
  • Packaging Research
  • Brand Positioning and Strategy
  • Catchment Analysis
  • Market Mapping
  • Retail Audits
  • Pet Research
  • Simulations
  • Consumer Profiling
  • Consumer Behavior
  • NPS (Net Promoter Score)
  • Claims/Logo/Slogan Testing
  • C-Sat
  • Experts Research
  • Sensory Evaluation
  • Shoppers Research
  • Lapser's Assessment
  • Employee Satisfaction
  • Pricing Research
  • Ad Test (Narramatics/Storyboard etc.)

Data Collection Methodologies

  • Focussed Group Discussion
  • Depth Interviews
  • Diads (Couple Interviews)
  • Slice of life
  • CATI/CAWI
  • Central Location Test
  • Home Placement
  • Face2Face/One On One Online Interviews
  • Interviews on the go
  • Experts Research
  • Footfall counts
  • Mystery Audits
  • Mystery Shopping
  • Online Polls
  • Observation
  • Shop Simulation

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In-depth Interviews

End-to-end project management for all primary research activities

MarketGenics is a full service research company that offers services that give a first-hand report of the consumer and business market...

Transforming Data into Strategic Insights for Business Success

Our specialty at MarketGenics.co is creating and carrying out research projects that are specific to the business requirements of our clients...

Focus Group Discussions

Our research solutions

Product Development

Launch tests | Concept tests | Product tests | Packaging Tests

CX Studies

Customer satisfaction | Customer transaction | Employee satisfaction | Net promoter score

Tracking Market

Brand Health check | Communication test | Promotion test | BTL activity test

Data Collection

CLT | Home placements | Focus Groups | Depth Interviews | Surveys | Telecalling | Mystery Shopping

Data Handling and Management

Quality Data collection, Data entry, Data Processing and Data Mining

Analytics Support and Data Analysis

We gather valuable customer information to help build accurate and deeper profiles for personalization and customization.

Steps in conducting research


  1. Understand Client’s Problem/Requirement
  2. MarketGenics provides a suitable research plan (methodology and sample plan)
  3. Decide on research instruments that help ascertain the solution to the problem
  4. Execute data collection and quality checks
  5. Data processing
  6. Data validation and analysis
  7. Final report and presenting insights to client
Conducting Market Research Steps

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