Primary Research

Transforming Consumer Insights into Business Growth

MarketGenics offers a wide range of primary market research services which assist companies in gaining insight into their customers, evaluating their options, testing their concepts, and mitigating their market risks.

As a global market research and consulting organization, we offer customized qualitative and quantitative market studies that provide our clients with the right information for making decisions. With the help of our qualified researchers and a large network, combined with the advantages of our technology-based systems, we can always provide dependable information that can be used effectively.

Primary research process and growth impact

Our Primary Research Solutions

Whether you're launching a new product, measuring brand performance, or entering a new market, our research solutions are tailored to your objectives.

Our Core Capabilities

Category Dynamics

Usage & Attitude, Market Sizing, Unmet Needs, Growth Drivers.

Brand Health

Awareness, Perception, Equity, Resonance, and Loyalty.

Product & Packaging

Concept Testing, Pricing Sensitivity, Packaging Appeal, UX Research.

Communication

Ad Testing (Narramatics/Animatics), Campaign Efficacy, Message Clarity.

Stakeholder Voice

Mystery Audits, Retail/Trade Feedback, C-SAT (Customer Satisfaction).

End to End Research Solutions

End-to-end project management from study design to final recommendations

Why Collaborate with MarketGenics for your Primary Research Needs?

If you are launching a new product, or entering a complicated market, or you'd like to refine your brand positioning, our comprehensive research solutions can provide:

  • Tailor-made Methodologies: We utilize a hybrid approach which combines qualitative depth (to investigate emotional drivers) and quantitative scale (to guarantee statistical validity).
  • Pan-India and Global Presence: We have a well-established field network of urban, semi-urban, and rural markets which allows us to collect insights that are culturally sensitive and relevant for the market.
  • Actionable Insights: We don't just provide the data but also translate original inputs into strategic advice for your business objectives.
  • Uncompromising Integrity: Our field operations are governed by multi-layered quality checks, ensuring that your decisions are based on data you can trust.

Our Research Process

1. Define the Opportunity

Clarify business objectives and key questions to explore.

2. Discover & Listen

Engage real consumers through interviews, surveys, observations and more.

3. Uncover Insights

Analyze findings to reveal needs, motivations, barriers and behaviors.

4. Turn Insights into Opportunities

Translate insights into clear, actionable opportunities aligned with business goals.

5. Drive Impact & Growth

Prioritize, act with confidence and create measurable business impact.

Let's uncover the insights that move your business forward.

Market Research | Surveys | PR

Get insights, visibility and validation - delivered fast and with zero hassle.

Whether you're launching a product, testing a market, or strengthening brand credibility, MarketGenics handles everything - survey design, data collection, expert analysis, and press-ready reports.

  • ✓ End-to-end survey execution (PAN-India panels)
  • ✓ Insightful reports + press releases to boost brand visibility
  • ✓ Fast turnaround with expert guidance at every step

Talk to our team

Need a quick estimate, feasibility check, or a customised research+PR plan? Share your details - our team responds within one business day.