Business Consulting Through Research-Driven Insights

At MarketGenics we believe that data-backed decisions drive better business outcomes. Our Business Consulting service combines the analytical power of deep research with strategic thinking to help organizations navigate uncertainty, uncover opportunities, and accelerate growth.

We work with startups, small and medium enterprises (SMEs), nonprofits, and corporate teams to turn complex questions into actionable strategies. Whether you're launching a new product, entering a new market, or refining your operations, we provide the insights and evidence you need to move forward with confidence.

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Our Consulting Philosophy

Unlike traditional consulting that leans heavily on generic frameworks, our approach is grounded in custom research and domain-specific analysis...

From desk research to stakeholder interviews, surveys to competitive benchmarking, we use a variety of tools to understand your ecosystem and tailor solutions accordingly.

Our consultants come from backgrounds in economics, social sciences, business analytics, and public policy — giving us the range to handle both qualitative and quantitative challenges. We’re problem-solvers who align insights with implementation.

What We Offer

Market Entry and Feasibility Studies

Identify new opportunities and evaluate potential risks before entering unfamiliar markets.

Customer and User Research

Understand what your audience needs, expects, and values through primary research and behavioral insights.

Competitor and Industry Analysis

Stay ahead of the curve with deep dives into competitor moves, pricing strategies, market trends, and disruptions.

Program Design and Evaluation

For nonprofits and CSR teams, we offer monitoring and evaluation (M&E) frameworks to assess program impact and scalability.

Policy and Regulatory Research

Decode legal and policy environments affecting your operations, with strategic recommendations for compliance or advocacy.

Data-Driven Strategy Development

Use data models, dashboards, and insight-driven storytelling to refine operations, sales, or marketing strategies.

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Market Expansion and Entry Strategy
Market Expansion and Entry Strategy
  • Determine High-Growth Opportunity Geographies by using trend analysis and in-depth market research
  • Assess business environments and regulatory frameworks unique to each country
  • Find the best time to go to market to get maximum impact
  • Evaluate the risks associated with new market investments
  • Create data-driven market entry plans specific to your target market
Go-to-Market and Commercial Strategy
Go-to-Market and Commercial Strategy
  • Describe successful go-to-market strategies considering the target market
  • Optimize partnerships, joint ventures, and distribution channels
  • Create financial models and business cases for investments
  • Develop data-driven packaging and pricing strategies
Branding and Customer Experience
Branding and Customer Experience
  • Map customer journeys to find bottlenecks and improve touchpoints
  • Use feedback analysis to gauge satisfaction, loyalty, and brand perception
  • Compare competitor data with CX benchmarks
  • Create experience-driven growth strategies
Channel Strategy and Performance
Channel Strategy and Performance
  • Use analytics and KPIs to gauge partner and channel effectiveness
  • Evaluate distributor alignment and satisfaction
  • Implement strategic channel planning to reduce inefficiencies
  • Compare distribution models to industry best practices
Sustainability and ESG
Sustainability and ESG
  • To find your strengths and areas for improvement, compare your ESG performance to that of your industry peers
  • Find High-Impact Sustainability Opportunities that promote governance, social, and environmental value
  • Provide accurate data and metrics for ESG reporting to satisfy stakeholder and regulatory requirements
  • For long-term growth and a competitive edge, incorporate ESG into your long-term business plan
Operational Excellence and Planning
Operational Excellence and Planning
  • Determine areas for cost optimization and margin improvement by conducting a thorough operational analysis
  • Create business continuity plans based on scenarios to guarantee resiliency in changing market conditions
  • Make data-driven operating and business plans to help with resource allocation and decision-making
  • Align operations with financial and strategic objectives to optimize productivity and sustain long-term expansion
Customer Growth and Revenue Expansion
Customer Growth and Revenue Expansion
  • To increase lifetime value, find opportunities for cross-selling and upselling across client segments
  • For long-term company growth, target underserved end markets and find new use cases
  • To increase client penetration and fortify relationships, raise share-of-wallet
  • Use customer feedback to inform loyalty and retention tactics that work
M&A and Investment Advisory
M&A and Investment Advisory
  • Determine Strategic Acquisition Targets using in-depth market research and industry mapping
  • To optimize deal value, perform synergy analysis and commercial due diligence
  • For smooth transitions, oversee post-deal integration and conduct valuation benchmarking
  • Create reports and business models of investor caliber to aid in well-informed investment choices
Sales Acceleration and Enablement
Sales Acceleration and Enablement
  • Create decision-maker maps and targeted B2B prospect lists to expedite lead generation
  • Give sales teams customized notes and account briefs so they can interact with clients in a personalized way
  • To find and fix conversion bottlenecks, examine sales KPIs
  • To optimize revenue potential, put key account planning and targeting strategies into practice
Digital and Technology Strategy
Digital and Technology Strategy
  • To find transformational opportunities, evaluate technology readiness and digital maturity
  • Examine how social and technological trends are influencing business models in the future
  • Use financial modeling to assess digital investments in order to make ROI-driven decisions
  • Utilize Back-End Technology Stakeholders and create adoption plans for seamless implementation
Competitive Intelligence
Competitive Intelligence
  • To find unrealized market potential, do opportunity analysis and ecosystem mapping
  • For strategic positioning, assess market concentration and competitive structures
  • Examine the product portfolios, pricing, and market positioning of competitors in various geographical areas
  • Evaluate the key players' financial performance in relation to industry norms
  • To predict changes in the market, identify disruptive patterns and competitive threats
Innovation and Product Strategies
Innovation and Product Strategies
  • Use trend analysis and technology mapping to find whitespace opportunities
  • Use value chain and profit pool mapping to direct R&D investments for optimal return on investment
  • Use industry benchmarks and expert insights to analyze innovation cycles
  • Create Future-Ready Product Strategies that take into account changes in consumer demand and rivalry
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Why Choose Us?

  • Research-First Approach: Our work starts with asking the right questions — not selling predefined answers.
  • Tailored Deliverables: Custom reports, presentations, and strategy briefs aligned to your objectives.
  • Collaborative Engagement: We work closely with your internal team to ensure feasibility and buy-in.
  • Transparent Process: You’ll always know what we’re doing, how we’re doing it, and why.

Let’s Work Together

If you're looking for insightful, actionable, and unbiased consulting services, MarketGenics is ready to partner with you. One-off reports or long-term engagements — we bring clarity through research.

Schedule a Free Consultation