MarketGenics — Research & Insights

Research Highlights

Discover a curated collection of valuable insights and resources designed to keep you informed and inspired. Explore MarketGenics’ most impactful project highlights, showcasing our innovative research approaches and success stories. Dive into a rich selection of primary research articles offering data-driven perspectives and industry analysis. Everything you need to stay ahead in the world of research — all conveniently gathered in one place.

Competitive Brand Health Assessment in the Elevator Solutions Category

As a global leader in the elevator and escalator industry, our client offers elevators, escalators, and automatic buildi...

VIEW HIGHLIGHT
Discovering Consumer Narratives: Storyline Assessment Research for a Reputed Tea Brand

For the past ten years, our client, a well-known tea brand, has become a beloved name in thousands of households across ...

VIEW HIGHLIGHT
Liquor Testing of a Reputed Alcohol Brand: A Central Location Study in Jaipur

MarketGenics conducted an interesting consumer study that consisted of a blend test on two distinct alcohol blends of a ...

VIEW HIGHLIGHT
Concept and Product Test - Comprehensive Research for a Haircare Product

In the current highly competitive hair care market, brands should always be innovating and adjusting to satisfy changing...

VIEW HIGHLIGHT
Unveiling Key Consumer Insights for a Successful Dates Brand Launch

In a dynamic and changing market such as dry fruits, dates have become a popular choice for health-conscious customers. ...

VIEW HIGHLIGHT
Celebrity Evaluation Research for a Prominent Food Brand

By considering celebrity endorsement, a well-known Food Brand aimed to increase both brand awareness and market share in...

VIEW HIGHLIGHT
Enhancing Customer Satisfaction through NPS Rating for India’s Leading Battery Swapping Network

Our client, a prominent battery swapping network in North India, wanted to measure customer satisfaction and identify an...

VIEW HIGHLIGHT
Impact Evaluation of Smart Class Solutions : MarketGenics' Study for a Prominent Educational Brand

Digital learning solutions are rapidly becoming the core of today's classrooms, amid the shifting educational landsc...

VIEW HIGHLIGHT
A Strategic Lapsage Study for a Reputed South Indian Milk Brand

A well recognized milk brand from South India found itself in a predicament when it experienced a decrease in demand for...

VIEW HIGHLIGHT
The Power of Packaging: How Visuals Influence Beverage Buying Decisions – A MarketGenics Study

In today's highly competitive FMCG environment, brands are constantly working to find ways to stand out on shelf. Th...

VIEW HIGHLIGHT
Understanding Consumer Behavior: Insights from a Consumer Immersion Study for a reputed food brand

Delhi NCR and Mumbai exhibit a mixture of cultural diversity and changing urban lifestyles, indicating a need for busine...

VIEW HIGHLIGHT