Understanding Consumer Behavior: Insights from a Consumer Immersion Study for a reputed food brand
Delhi NCR and Mumbai exhibit a mixture of cultural diversity and changing urban lifestyles, indicating a need for businesses to understand consumer preferences. MarketGen
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The Power of Packaging: How Visuals Influence Beverage Buying Decisions – A MarketGenics Study
In today's highly competitive FMCG environment, brands are constantly working to find ways to stand out on shelf. The design of packaging is extremely important in at
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A Strategic Lapsage Study for a Reputed South Indian Milk Brand
A well recognized milk brand from South India found itself in a predicament when it experienced a decrease in demand for one of its products - flavored milk, when the mar
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Impact Evaluation of Smart Class Solutions : MarketGenics' Study for a Prominent Educational Brand
Digital learning solutions are rapidly becoming the core of today's classrooms, amid the shifting educational landscape. Our client, a major education company, was in
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Enhancing Customer Satisfaction through NPS Rating for India’s Leading Battery Swapping Network
Our client, a prominent battery swapping network in North India, wanted to measure customer satisfaction and identify any improvement opportunities with their service. Th
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Celebrity Evaluation Research for a Prominent Food Brand
By considering celebrity endorsement, a well-known Food Brand aimed to increase both brand awareness and market share in the highly competitive food industry. The cl
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Unveiling Key Consumer Insights for a Successful Dates Brand Launch
In a dynamic and changing market such as dry fruits, dates have become a popular choice for health-conscious customers. Dates are more than a snack with great flavor and
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Concept and Product Test - Comprehensive Research for a Haircare Product
In the current highly competitive hair care market, brands should always be innovating and adjusting to satisfy changing consumer tastes. One of our reputable clients in
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Liquor Testing of a Reputed Alcohol Brand: A Central Location Study in Jaipur
MarketGenics conducted an interesting consumer study that consisted of a blend test on two distinct alcohol blends of a reputed brand. The objective of the study was to g
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Discovering Consumer Narratives: Storyline Assessment Research for a Reputed Tea Brand
For the past ten years, our client, a well-known tea brand, has become a beloved name in thousands of households across the country. With a strong presence in every corne
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Competitive Brand Health Assessment in the Elevator Solutions Category
As a global leader in the elevator and escalator industry, our client offers elevators, escalators, and automatic building doors, along with maintenance and modernization
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Understanding Customer Experience for a Leading Cosmetic Brand A Qualitative Analysis
In a constantly evolving beauty and skincare industry, understanding consumers’ experiences is vital to companies looking to develop a competitive advantage. As con
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Consumer Research – Understanding Online Payment Behaviour for a Reputed Private Bank
In the current fast-changing banking environment, it is necessary for banks to understand their customers' behaviours. Our client, one of India's prominent private sector banks, decided tha
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