Digital learning solutions are rapidly becoming the core of today's classrooms, amid the shifting educational landscape. Our client, a major education company, was interested in evaluating the effectiveness of their innovative Smart Class Solutions for both curriculum study and for preparation and execution of competitive exams. To do this, stakeholder input was needed to determine the Unique Selling Propositions (USPs) that could help influence future marketing activities. The educational brand engaged MarketGenics India Pvt Ltd to undertake an extensive impact evaluation across schools in several cities.

Impact Evaluation Study

What was the Study About? 

MarketGenics India Pvt Ltd conducted a comprehensive impact evaluation reaching out to an extensive group of stakeholders from 20-specific schools (currently using our client’s product) in Bangalore, Chennai, Delhi, Pollachi, Pattambi, Mettupalayam, Tiruchendur and Nagpur. The study included the following stakeholders:

•  20 School Principals


•  44 Teachers


•  Approximately 200 Students from classes 9-12

The main goal was to evaluate how the Smart Class Solutions were adopted and being used by the leadership, teachers, and students in the schools to enable a comprehensive evaluation of the product.

Key Research Goal

The main purpose of the research is to:

• Assess the effects of using the Smart Class Solutions and the feedback from audience members that included school principals, teachers, administrative staff, and students.


• The diverse responses were reviewed to investigate various benefits and headaches associated with the use of the product in the school environment.

Method

To gather the data required for ths study, a quantitative approach was used.  Quantitative research  was carried out as semi-structured interviews by trained MarketGenics field researchers.  The interviews were conducted in one-to-one discussions, face to face, at the school site. After the collection time window had ended, an analysis was conducted to identify recurring patterns (statistical) and major theme clusters and levels of satisfaction across the different audience groups.

Key Findings

The findings from the evaluation provided some important insight into the acceptance of the product:

• High Student Engagement: Student feedback indicated that the interactive elements of the Smart Class Solutions were embraced. Students said the engaging, visually rich content enhanced their learning by reducing difficulty level and providing enjoyment.


• Support from Teachers: Teachers praised the system ability to adjust, saving them time in lesson planning and allowing lesson adjustment. Additionally, the content allowed for enhanced a enhanced instruction, which raised student engagement.


• Implementation Issues: In with several principals praising the product as innovative and having the ability to promote effective instruction, some reported struggles in the early implementation onto their school's systems. However, once established, it played a significant role in enhancing the overall learning experience.

Conclusion

MarketGenics India Pvt Ltd effectively conducted the impact evaluation study, ensuring comprehensive data collection and insightful analysis across several locations with diverse stakeholders. As a result of this streamlined approach, the client now has actionable insights to adjust their market positioning and pursue new partnerships with confidence. With this project, MarketGenics has reaffirmed its commitment to providing clients with data-driven insights that allow them to make informed and strategic business decisions.