Category Understanding

Gain meaningful consumer insights through category mapping

Category understanding is important to dive deep into specific sections—such as brand, marketplace, consumer perceptions, consumer communication, trends and competitors—to find solutions that help define your brand’s key issues.

The goal is to create a visual representation that enables businesses and marketers to understand how consumers perceive brands and make decisions within a category, helping establish benchmark practices across industries.

What we cover

Positioning and overview: Understanding how products or brands are positioned in terms of price, quality, features, and benefits.
Market gaps and brand perception: Identifying unmet consumer needs and white spaces in the market.
Consumer perception:Insights into how consumers view brands across attributes, values, and reputation.
Competition analysis: Evaluation of competitor positioning, market trends, and expectations to strategically identify and close gaps.
Customer analysis:A comprehensive report covering customer expectations, feedback, experiences, brand preferences, and price sensitivity across competitors and trade.

How we do?

For category understanding research, we use a combination of various research methodologies. These include mystery customer audits, in-depth customer interviews, primary consumer research, trade research, case studies, and market visits.

MarketGenics supports comprehensive market mapping and helps develop strategies for building a strong and sustainable market presence.

Overall, category understanding enables businesses to make informed decisions regarding product development, marketing strategies, and brand positioning by delivering a clear view of the competitive landscape and consumer preferences within a category.

Market Research • Surveys • PR

Get insights, visibility and validation — delivered fast and with zero hassle.

Whether you’re launching a product, testing a market, or strengthening brand credibility, MarketGenics handles everything—survey design, data collection, expert analysis, and press-ready reports.

✓ End-to-end survey execution (PAN-India panels)
✓ Insightful reports + press releases to boost brand visibility
✓ Fast turnaround with expert guidance at every step

Talk to our team

Need a quick estimate, feasibility check, or a customised research+PR plan? Share your details—our team responds within one business day.