MarketGenics — Research & Insights

Category Understanding

Gain meaningful consumer insights through category mapping

Category understanding is important to dive deep into specific sections—such as brand, marketplace, consumer perceptions, consumer communication, trends and competitors—to find out solutions that will help set up your brand’s key issues.

The goal is to create a visual representation that allows researchers, businesses, and marketers to gain insights into how consumers perceive different products or brands and how they make choices within a particular category. Covering a wide spectrum of industries, such comprehensive category reports, help in creating creating benchmark practices for your business.

Category Understanding

What we cover

Category Understanding Coverage
  • Positioning and overview: How products or brands are positioned in terms of price, quality, features, and benefits.
  • Market Gaps and Brand Perception: Identifying areas where there might be gaps in the market or unmet consumer needs.
  • Consumer perception: How consumers perceive different brands in terms of attributes, values, and overall reputation.
  • Competition analysis: Category understanding research also helps you to give an idea about positioning of other brands, assessment of market trends, expectations of other players. This is a relativity simple exercise but can be more in-depth on the basis of your requirements that help you to view your competitors strategically, and then rectify the gaps you have identified to provide a better service.
  • Customer Analysis: Last but not the least, a customer analysis is provided to you in our category understanding exercise. Our team gives a comprehensive report on the expectations of the customers, their feedback, their experiences of your products and services and the services / products delivered by competitors and trade, their brand and price preferences.

How we do?

For category understanding research, we use a combination of various research methodologies. These include mystery customer audit, in-depth interviews of customers, primary consumer research, trade research, case studies, market visits etc.

MarketGenics can help you in overall mapping the market. We help in developing strategy for creating a solid presence in the market.

Overall, category understanding helps businesses make informed decisions about product development, marketing strategies, and brand positioning by providing a clear and comprehensive view of the competitive landscape and consumer preferences within a specific market category.

Market Research • Surveys • PR

Get insights, visibility and validation — delivered fast and with zero hassle.

Whether you’re launching a product, testing a market, or strengthening brand credibility, MarketGenics handles everything—survey design, data collection, expert analysis, and press-ready reports.

  • ✓ End-to-end survey execution (PAN-India panels)
  • ✓ Insightful reports + press releases to boost brand visibility
  • ✓ Fast turnaround with expert guidance at every step

Talk to our team

Need a quick estimate, feasibility check, or a customised research+PR plan? Share your details—our team responds within one business day.

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