MarketGenics — Research & Insights

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CATI CAWI Brand Equity Brand Health Brand Positioning Strategy C Sat Campaign Efficacy Category Mapping Category Understanding Central Location Testing Competitve Analysis Consumer Behavior Consumer Immersion Customer Feedback Lapsage Study Packaging Research Product Test Concept Test

Secondary Research Advisory & Business Consulting BI & Analytics

• Determine High-Growth Opportunity Geographies by using trend analysis and in-depth market research

• To guarantee a smooth market entry, assess the business environments and regulatory frameworks unique to each country

• Find the best time to go to market to get the most impact and a competitive edge

• To reduce uncertainty and increase return on investment, evaluate the risks associated with new market investments

• Create data-driven market entry plans that are specific to your target market and industry

• Describe successful go-to-market strategies that take into account the demands of the target market and audience

• To increase market reach, optimize partnership strategies, joint ventures, and distribution channels

• Create thorough financial models and business cases to back up investment choices

• Develop Data-Driven Packaging and Pricing Strategies to Boost Competitiveness and Profitability

• To find bottlenecks and enhance touchpoints throughout the purchasing cycle, map customer journeys

• Utilize feedback analysis and focused surveys to gauge customer satisfaction, loyalty, and brand perception

• For useful insights, compare competitor comparison data with benchmark customer experience (CX) practices and performance metrics

• Create experience-driven growth strategies that boost long-term client engagement and brand equity

• Utilize analytics and performance-based KPIs to gauge the effectiveness of your partners and channels

• To improve output and build stronger relationships, evaluate distributor alignment and satisfaction

• Reduce gaps, overlaps, and inefficiencies by putting strategic channel planning into practice

• To gain a competitive edge, compare distribution models to industry best practices

• To find your strengths and areas for improvement, compare your ESG performance to that of your industry peers

• Find High-Impact Sustainability Opportunities that promote governance, social, and environmental value

• Provide accurate data and metrics for ESG reporting to satisfy stakeholder and regulatory requirements

• For long-term growth and a competitive edge, incorporate ESG into your long-term business plan

• Determine areas for cost optimization and margin improvement by conducting a thorough operational analysis

• Create business continuity plans based on scenarios to guarantee resiliency in changing market conditions

• Make data-driven operating and business plans to help with resource allocation and decision-making

• Align operations with financial and strategic objectives to optimize productivity and sustain long-term expansion

• To increase lifetime value, find opportunities for cross-selling and upselling across client segments

• For long-term company growth, target underserved end markets and find new use cases

• To increase client penetration and fortify relationships, raise share-of-wallet

• Use customer feedback to inform loyalty and retention tactics that work

• Determine Strategic Acquisition Targets using in-depth market research and industry mapping

• To optimize deal value, perform synergy analysis and commercial due diligence

• For smooth transitions, oversee post-deal integration and conduct valuation benchmarking

• Create reports and business models of investor caliber to aid in well-informed investment choices

• Create decision-maker maps and targeted B2B prospect lists to expedite lead generation

• Give sales teams customized notes and account briefs so they can interact with clients in a personalized way

• To find and fix conversion bottlenecks, examine sales KPIs

• To optimize revenue potential, put key account planning and targeting strategies into practice

• To find transformational opportunities, evaluate technology readiness and digital maturity

• Examine how social and technological trends are influencing business models in the future

• Use financial modeling to assess digital investments in order to make ROI-driven decisions

• Utilize Back-End Technology Stakeholders and create adoption plans for seamless implementation

• To find unrealized market potential, do opportunity analysis and ecosystem mapping

• For strategic positioning, assess market concentration and competitive structures

• Examine the product portfolios, pricing, and market positioning of competitors in various geographical areas

• Evaluate the key players' financial performance in relation to industry norms

• To predict changes in the market, identify disruptive patterns and competitive threats

• Use trend analysis and technology mapping to find whitespace opportunities

• Use value chain and profit pool mapping to direct R&D investments for optimal return on investment

• Use industry benchmarks and expert insights to analyze innovation cycles

• Create Future-Ready Product Strategies that take into account changes in consumer demand and rivalry

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Packaging Research

The purpose of effective packaging for a product is not just to protect it but also to attract consumers, convey the value of the product to them, and influence their decision to continue buying the product.

Our Packaging Research Solutions allow MarketGenics to capture how well your packaging is performing in real-world buying environments (including both physical and online markets) and across different consumer segments.

What We Do

We assess how consumers perceive your packaging, how they engage with it as well as their responses to your packaging once they have made their purchase. We utilize a combination of behavioural sciences, quantitative and qualitative methodologies to provide actionable, reality-based insights into the way your products are being packaged.

Objectives

Determine the desirability and Visual Appeal of your Packaging through analysis of shelf presence, attractiveness and attention-grabbing elements.

Determine the Functionality of the Packaging through an analysis of ease of use, durability, legibility, and ergonomic function of the packaging.

To evaluate the Clear Communication of Packaging Claims, Messaging, Icons and Branding; for its functionality and aesthetics.

Mapping Functions and Perceptions of Consumer Likes, Dislikes, Expectations and Associations to your competitive brands.

Determine the Effect of Packaging on Purchase Intent.

Methodology

Our methodology utilises the following approaches:

Analysis of Shelf Testing and Eye-tracking Studies.

IHUT and In-Store Testing of Packaging.

A/B Tests conducted on Packaging Concepts.

Focus Group and IDI Studies.

Online Surveys of Packaging.

Why Us?

Extensive Expertise in Areas: FMCG, Personal Care, Food & Beverages, Healthcare, Retail and eCommerce

Strong Fieldwork Team Supporting Nationwide Studies

Quick, Reliable and Data-Driven Insights

Flexible Research Frameworks to Meet Client’s Needs

Full Support from Concept Testing to Final Design Validation

Get insights, visibility and validation — delivered fast and with zero hassle.

Whether you’re launching a product, testing a market, or strengthening brand credibility, MarketGenics handles everything—survey design, data collection, expert analysis, and press-ready reports.

✓ End-to-end survey execution (PAN-India panels)

✓ Insightful reports + press releases to boost brand visibility

✓ Fast turnaround with expert guidance at every step